Xi Jinping has totally muzzled Chinese social media. How you can’t search his name on any platform

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Chinese president Xi Jinping. AP

Social media has been a useful tool for gauging public sentiment in China, since there are seldom any independent opinion surveys. However, it is practically impossible to look for opinions about Xi Jinping or other prominent politicians that don’t offer unrelenting praise in the run-up to a Communist Party congress.

Political protest is rare in China, and police are on high alert this week in the run-up to a major Communist Party congress.

In the weeks leading up to the Party Congress, The Wall Street Journal conducted checks on China’s most prominent social media sites, looking for mentions of Chinese President Xi, the standing committee members, and its 31 provincial and area Party chiefs.

Xi has presided over an expansion in censorship that has muzzled online debate in entirely new ways.

Chinese authorities have cracked down on influencers with dissenting views, introduced laws limiting speech on the web and fined companies for not adequately policing internet content.

Some of China’s social-media platforms return blank pages in response to searches for the seven leaders who form the apex of power in China, the Politburo Standing Committee, which includes Xi Jinping and Premier Li Keqiang. Others provide links to state-media reports promoting a tightly controlled narrative.

A search for Xi in Baidu Inc.’s online discussion forum Tieba, returns the message, “Sorry, according to related laws and government regulations, the following results cannot be shown.”

Only material produced by state media or political organisations is featured on Douyin, the Chinese counterpart of TikTok operated by the company that owns TikTok. It is almost impossible to locate recordings of Chinese people discussing their leader among the app’s videos.

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On China’s social-media platform WeChat and Zhihu.com, discussions about the Chinese leader similarly involve only media sources related to the state or the party.

One Zhihu post on a speech by Xi to a branch of the People’s Liberation Army in which he called for “the motherland to be unified”—a reference to taking control of Taiwan—appeared to have attracted almost 220 comments. None of them could be viewed; a message displayed said the comments section was closed.

The Twitter-like Weibo platform allows searches for Xi’s name only by users in China, who must register with a Chinese cellphone number linked to their identity card and log in to see search results. Again, results are almost all articles or videos in some way linked to state media or government agencies.

Because China has blocked out a lot of foreign news websites and information sources, there is little to balance the steady stream of state-television anchors or Foreign Ministry spokespeople waxing lyrical about Xi, or footage of him being cheered by crowds on visits to state-owned enterprises, party exhibitions or provinces across China.

With inputs from agencies

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  • David Bridges

    David Bridges

    David Bridges is a media culture writer and social trends observer with over 15 years of experience in analyzing the intersection of entertainment, digital behavior, and public perception. With a background in communication and cultural studies, David blends critical insight with a light, relatable tone that connects with readers interested in celebrities, online narratives, and the ever-evolving world of social media. When he's not tracking internet drama or decoding pop culture signals, David enjoys people-watching in cafés, writing short satire, and pretending to ignore trending hashtags.

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