David Bridges
X has added one other massive title to its evolving video content material slate, with a Kardashian approaching board in an unique content material deal.
No, not Kim or Kylie, however Khloé Kardashian has signed an agreement with X to create a brand new, 26-part “video podcast” on the platform.
I am so excited to share that I am launching my first video podcast sequence this fall! That is one thing I’ve wished to do for a very long time, and I am unable to wait. We have now lots to speak about ???? extra to come back quickly! ???? https://t.co/L0GZfoUwJM
— Khloé (@khloekardashian) June 20, 2024
As per X:
“Khloé will star in and produce this refreshing new sequence, as one of many world’s most well-known personalities blends her boundary-pushing humorousness together with her signature relatability to sort out dilemmas starting from the on a regular basis to the ever absurd.”
Sounds nice, I assume.
X is touting the brand new present as a part of its new “Originals on X” slate of programming, which will “middle on premium, talent-driven ideas” that can initially be obtainable solely within the app.
Although for all of its noise about turning into a “video first” platform, and its growing concentrate on video as a method to drive extra engagement, I’m unsure that its present programming goes to be breaking any viewership data anytime quickly.
So far, X has signed unique content material offers with:
Yeah, lots of these appear to be pretty area of interest packages, which might be unlikely to carry extensive enchantment. However then once more, sign-up sufficient of those smaller viewers exhibits, and that can ultimately change into an enormous, cumulative viewers. Proper?
I don’t know, I don’t see these being massive sights for advert companions, and I don’t see how these are elevating X’s video product in any vital approach.
It’s additionally attention-grabbing to notice this method in distinction to previous Twitter video initiatives, which included signing unique contracts with the MLB, NFL, and NBA to air video games instantly within the app.
Even these didn’t work out, so it’s arduous to see why these much less in style choices are going to drive a brand new “video first” period for the app.
However X is for certain that that is the way in which ahead, and that celebrity-led exhibits are going to convey a broader viewers to the app, which, in flip, will allow better alternatives for all creators.
We’ll discover out, nevertheless it looks like X nonetheless has a option to go in securing a very beneficial video content material slate.
Maya Kensington
Troy Sanders
