It’s no secret that Mattel laughed all the way in which to the financial institution final 12 months because of the humongous field workplace success of director Greta Gerwig and actor Margot Robbie’s Barbie film. Whereas a few of its success may very well be credited to the cinematic phenomenon often called Barbenheimer, Mattel—like several self-respecting firm that sees no ceiling to the potential monetary success of repeating a previous concept—was quickly again at work attempting to determine which toy to show right into a film subsequent. Lo and behold, the bigwigs have lastly arrived at their reply: the View-Grasp. No, we’re not kidding.

In keeping with Selection, Mattel is formally engaged on a live-action movie about its Nineteen Forties-era 3D stereoscopic toy in collaboration with Sony Footage and Escape Artists (the parents behind The Equalizer 3 and Mattel’s long-delayed live-action Masters of the Universe Amazon movie). This subsequent sentence would usually be the place had been we’d write about noteworthy administrators, writers, and actors tasked with respiration life into this costly commercial of a movie, however there’s are none as of time of publication. It’s simply View-Grasp. Identical because it ever was.

Be that as it might, the View-Grasp film’s present lack of attractive names connected to it hasn’t hampered Mattel Movies president Robbie Brenner and Escape Artist producer Todd Black’s pleasure.

“View-Grasp has impressed generations to embark on boundless adventures, providing a treasure trove of storytelling prospects for this movie,” Brenner stated. “We’re thrilled to work with Sony Footage Leisure and Escape Artists’ Todd Black to carry this Mattel franchise to life. Their artistic and filmmaking experience units the stage to introduce a contemporary tackle this beloved toy to audiences in all places.”

“View-Grasp has lengthy been a window to the wonders of the world, sparking creativeness in youngsters and adults alike,” Black echoed. “Teaming up with Robbie Brenner and Mattel Movies provides us the prospect to honor that legacy whereas creating a completely new journey for at the moment’s viewers. We will’t wait to carry this treasured toy’s sense of exploration to the large display screen.”

Whereas the View-Grasp film isn’t essentially the most attractive title to announce forward of New York Comedian Con, Mattel does produce other tasks down the pipeline which are extra thrilling and have names connected to them. Key amongst them embrace a Sizzling Wheels film with director J.J. Abrams connected; a live-action Barney film starring Nope and Get Out‘s Daniel Kaluuya; a Rock ‘Em Sock ‘Em Robots film with Vin Diesel; and an Uno-inspired “motion heist film” involving rapper Lil Yachty.

For Mattel’s sake, right here’s hoping any mixture of those disparate tasks herald beaucoup bucks like Barbie did. Who do you assume ought to star within the View-Grasp film?

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