To harness the potential of LinkedIn’s innovative full-screen, vertical video feed, it’s essential to understand how this new feature aligns with the growing trend of short-form video content, similar to that popularized by TikTok. This platform is now encouraging the creation of engaging clips that can effectively capture user attention and foster deeper connections in a professional context.

Interestingly, LinkedIn has reported a significant surge in user engagement, highlighting that “immersive video views” have skyrocketed 6x quarter-over-quarter, while overall video viewership has increased by an impressive 36% year-over-year.

This data indicates that video content is becoming increasingly dominant on the platform. As LinkedIn aims to attract a younger demographic, it seems logical for them to explore a TikTok-like video feed. However, it raises questions about whether LinkedIn has sufficient creative content to sustain this new format effectively.

Nonetheless, LinkedIn has shared valuable tips for maximizing user reach through this new video feed, as outlined by social media expert Matt Navarra. Below are some key strategies that can enhance your video engagement.

Essential Strategies for LinkedIn Video Success:

• Keep your videos under 2 minutes long while ensuring they are longer than 15 seconds to achieve optimal performance.
• Always include a relevant description alongside your video to provide context and enhance viewer understanding.
• Encourage audience interaction by prompting viewers to share the video or leave comments, which can significantly maximize engagement.