Tinder Aims to Attract More Women Users, Says CEO

The dating app Tinder aims to attract a larger female audience on its platform, emphasized the CEO.

“Attracting women is essential for our growth,” stated Spencer Rascoff, who took the reins at Tinder in July 2025 after joining its parent company, Match Group, last year. His insightful remarks were shared in an interview with the Financial Times published on Sunday.

Rascoff further elaborated that achieving gender parity on the platform poses significant challenges, but it is imperative to enhance the experience for women. “When we succeed in improving outcomes for women, we will see an increase in female users choosing to engage with our apps,” he asserted.

While Tinder has not disclosed its user gender distribution, data from the Pew Research Center in 2022 revealed that 34 percent of American men reported using a dating site or app, in contrast to 27 percent of American women. Additionally, approximately 75 percent of Tinder’s users are male, according to insights from Demandsage.

Given that Tinder’s revenue and paying user numbers have decreased year-over-year in both 2024 and 2025, Rascoff is actively seeking to reverse this decline. Just before joining the app, he expressed a desire to shift Tinder’s image away from its “hookup reputation” to appeal to Gen Z, a demographic typically disinterested in traditional “hookup culture.”

Rascoff also mentioned to the Financial Times that the board of Match has granted him the flexibility to prioritize investment in new products and marketing initiatives. His current strategy focuses on increasing the overall user base of Tinder rather than just aiming to boost the number of paying users. He believes that as more individuals engage with the app, a significant portion will eventually opt to pay for its premium features.

He dismissed the idea that users have completely abandoned dating apps. “It is absurd to claim that people dislike dating apps,” he stated. “The reality is that dissatisfaction arises from using apps that fail to deliver effective results.”

Despite growing user fatigue and skepticism surrounding dating apps in recent years, one of the brands under Match Group continues to gain traction: Hinge. While Tinder has experienced declines in both revenue and paying users, Hinge has consistently seen growth in both 2024 and 2025.

This interview comes shortly after Tinder unveiled a suite of innovative features, including an AI-driven matchmaker named Chemistry.