This could possibly be helpful – TikTok is seemingly rolling out a brand new choice that’ll allow you to download your TikTok video clips without a watermark, so you should utilize them for alternate goal.

(i.e. You may add them to different platforms)

As you may see on this screenshot, shared by Jonah Manzano, the brand new choice is showing for some customers within the ‘Extra choices’ menu inside the video add circulate.

Customers have all the time had the ‘Save to gadget’ choice obtainable, which retains a duplicate of your video clip with TikTok branding. However now, you’ll additionally seemingly have the ability to save your clip, with any enhancements and modifying added, with out the TikTok marker appended to your add.

Which could possibly be nice for re-using your clips – on condition that Instagram, for instance, actively limits a video’s attain when it detects watermarks or logos, as a way to discourage re-shares of TikTok clips.

Which is sensible – IG needs as a lot unique content material in Reels, the place potential, however on condition that individuals are cross-posting anyway, utilizing their unpolished clips as the bottom in every app, it simply provides extra handbook work to maximise your alternatives.

Perhaps that’s why TikTok’s now trying to let it go, and let folks re-use their TikTok clips nonetheless they could need. Price noting, too, that Instagram solely not too long ago added the choice to obtain publicly posted Reels clips, full with a Reels watermark.  

It is sensible that the platforms need to retain possession the place they’ll, and fight re-shares of the identical stuff time and again – however as famous, it additionally simply provides extra modifying work, on condition that we all know creators are going to re-post the identical content material.

And possibly, TikTok additionally sees this as a possibility to showcase extra of its modifying options, in movies which were made in its app. If folks can then view these clips on different platforms, which may immediate them to query how they may make the most of the identical modifying options, which might carry them again to TikTok.

That could possibly be a extra logical method, even when it annoys different platforms in re-sharing.