Trying to faucet into TikTok to your advertising and marketing in 2023?

This can assist. Right now, TikTok has revealed its annual “What’s Subsequent” prediction report, which offers insights into key developments of word for entrepreneurs, primarily based on platform utilization behaviors, consumer surveys, and inside analysis.

You may obtain the complete, 41-page “What’s Subsequent” report right here (with e-mail sign-up), however on this submit, we’ll check out among the key notes.

TikTok’s 2024 prediction report highlights three overarching key developments that the TikTok staff has recognized as key pillars for model engagement.

These three developments are:

• Curiosity peaked – TikTok helps customers uncover new developments and subjects of curiosity
• Storytelling unhinged – TikTok has launched new types of storytelling
• Bridging the belief hole – Manufacturers can set up belief with their viewers by means of TikTok clips

For every of those developments, TikTok has offered an in-depth overview:

In addition to particular notes on how entrepreneurs can faucet into these behaviors:

There are additionally examples of how manufacturers have actioned every development, and included it into their app technique:

Together with tips about which advert options work finest for every development:

There are additionally particular engagement stats for every, underlining the broader attain of particular developments:

There are additionally case research, summaries, and extra.

It’s an fascinating overview of some key evolving utilization developments within the app, which might assist to information your advertising and marketing, by seeing how every totally different behavioral shift aligns with model messaging.

And that could be the spark that it is advisable to contextualize your TikTok advertising and marketing strategy. The information doesn’t present all of the solutions in fact, however the vary of examples and explainers does give some route as to how one can contemplate every subject, and the place it could match.

In case you’re trying to construct your presence on TikTok, it’s value a learn, even when you’ll have to sign-up for some promo emails because of this.

You may take a look at TikTok’s “What’s Subsequent 2024” development report right here.