David Bridges
TikTok has shared its newest EU viewers and staffing numbers, as a part of its DSA disclosure reporting, which gives some attention-grabbing notes on moderation, consumer progress and extra within the area
The newest report covers the interval between January and June this yr, making it TikTok’s first report that covers a full six-month interval. TikTok has revealed two earlier DSA reviews, one masking a single month, and the opposite masking the three months ending final yr.
As such, this newest replace gives a extra indicative account of TikTok’s efficiency, together with energetic consumer counts within the area.
First off, TikTok reviews that it eliminated nearly 22.2 million items of content material within the interval, with “Delicate & Mature Themes” being the largest driver of removals.
As you possibly can see on this itemizing, “Regulated Items and Business Actions” was the second-biggest contributor to removals, adopted by “Psychological and Behavioral Well being.” However “Delicate & Mature Themes” was method forward, beating the following closest class by greater than 2 million removals within the interval.
By way of developments, TikTok truly eliminated much less content material on this interval, based mostly on averages.
As famous, TikTok’s final DSA report lined the interval between October and December 2023, which is simply three months, versus this one, which covers a 6-month interval. As such, the comparability is just not direct, however if you common out the month-to-month removals, TikTok was eradicating 4.3 million items of content material per thirty days final yr, and it’s eradicating 3.7 million per thirty days now.
Which may not say a lot a couple of change in strategy, given elevated utilization of the app round Christmas. However it’s a vital discount in total numbers, which might be a component to observe.
By way of unlawful content material, TikTok noticed probably the most consumer reviews round “Unlawful Hate Speech”, with “Privateness Violations” and “Sharing of Non Consensual Intimate Photographs” additionally excessive on the listing. TikTok additionally reviews that it banned over 5.3 million accounts within the reporting interval.
By way of moderation, TikTok reviews having 6,354 individuals devoted to the moderation of content material in EU as of the tip of June 2024. That’s a rise of 67 moderators on its final report, which itself included a rise of 162 moderators on its preliminary replace. So TikTok’s including extra moderation employees over time, as a way to cowl extra parts of concern within the app.
Lastly, when it comes to customers, TikTok now has 150.5 million month-to-month energetic customers in Europe.
That’s up by 8 million on its final report, so TikTok’s gaining customers within the area. Not at a fast price (1.3m per thirty days), however it’s rising over time.
Germany, France, Italy and Spain are TikTok’s key EU nations, now with over 20 million customers every.
For added context, these are TikTok’s prime utilization areas proper now:
- 170 million customers within the U.S.
- 150 million customers in Europe
- 130 million customers in Indonesia
- 100 million customers in Brazil
- 77 million in Mexico
- 70 million in Vietnam
Mixed, these areas make up 70% of TikTok’s billion-user viewers.
These are some attention-grabbing notes on TikTok’s EU operations, and its total reputation within the area. And in case you’re trying to attain European customers, the region-specific notes may aid you to raised goal your promotions.
You may learn TikTok’s newest DSA disclosure replace right here.
Maya Kensington
Sophie Langley
