David Bridges
TikTok has announced a new certification, in addition to its “TikTok University” initiative, with advertising pros now in a position to receive an official “Media Buying” qualification, that they can then show to showcase their platform knowledge.
As explained by TikTok:
“[The Media Buying] certification permits digital marketers to highlight their knowledge in TikTok marketing, fostering experienced improvement and opening doors to new possibilities. For providers and agencies, constructing a group of TikTok-certified specialists boosts credibility and shows a dedication to excellence in TikTok ad solutions.”
TikTok’s Media Obtaining qualification is primarily based on technique expertise, which is tested in an exam. And when there’s no accompanying course as such (as is the case with the usual TikTok University offerings), there is a 124-web page study guide to brush up on your TikTok advertisements understanding, which covers all elements of TikTok advertisements.
Even though based on your ad business expertise, you could also just do the exam itself.
TikTok says that the course is geared towards marketers that are familiar with TikTok for Company, and have encounter operating TikTok campaigns.
“We suggest candidates have at least 1 or extra years of encounter operating at an agency and performing the media acquiring function on TikTok, or have equivalent encounter by way of formal or informal instruction.”
The qualification covers inventive fundamentals, information connections, and finish-to-finish campaign management.
“Candidates who pass the exam will acquire an official TikTok Media Obtaining Certification that is valid for two years along with verifiable accreditation. Certified specialists can publicly showcase the official credential on their resumé and on the net networks to demonstrate their TikTok knowledge.”
It could be a very good way to showcase your TikTok advertisements expertise, and create extra enterprise by way of your platform leadership.
Or perhaps it is just a very good way to find out extra about how TikTok advertisements operate, with a heap of insights in the complete study guide.
You can find out extra about TikTok’s Media Obtaining certification course right here. Presently, the exam is only obtainable in English.
Cameron Steel
