TikTok Launches 2023 Holiday Marketing Playbook to Assist in Campaign Planning

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We’re halfway by the 12 months, which signifies that it’s time to begin planning your vacation campaigns, as a way to guarantee that you’ve got every thing in place to maximise your gross sales outcomes this coming vacation season.

Sure, it’s nonetheless six months away, however nailing the lead-up is essential, and in some circumstances, meaning planting the seeds now, as a way to reap the complete advantages later within the 12 months.

To assist with this, TikTok has revealed its 2023 vacation advertising playbook, which features a vary of useful insights and suggestions to make sure that your planning is on observe, and that you simply’re ticking the containers now to boost response.

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The 13-page information features a vary of notes on TikTok as a product discovery platform, and the way it’s influencing purchasing behaviors.

There are additionally notes on the highest hashtags to make use of, and key tendencies within the app.

TikTok Holiday Playbook 2023

TikTok additionally offers a variety of information notes and recommendations on learn how to maximize your vacation promotions, together with step-by-step listings of all the important thing foundations.

TikTok Holiday Playbook 2023

There are additionally overviews of its advert merchandise:

TikTok Holiday Playbook 2023

And calendar overlays for when try to be enacting every kind of marketing campaign.

TikTok Holiday Playbook 2023

It’s an attention-grabbing overview of what might be a key channel to your advertising and outreach this 12 months. TikTok is arguably essentially the most influential social platform of the second, for youthful audiences specifically, and as such, it’s value contemplating whether or not try to be utilizing it inside your vacation plans, and the way you are able to do so to finest impact.

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And it’s value a learn both manner, because it may assist to get you pondering, not solely about TikTok itself, but in addition about your broader vacation plans.

You’ll be able to obtain TikTok’s ‘Holidays For You;’ playbook right here.

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