Report Looks at How Top Brands are Winning on TikTok

Seeking to up your TikTok advertising sport?

It will assist. CreatorIQ not too long ago partnered with TikTok to conduct an evaluation of how manufacturers are utilizing the app, and that are seeing essentially the most success with their TikTok method.

The complete report, which you’ll be able to obtain right here (with electronic mail sign-up) contains insights into key techniques and approaches when working with TikTok creators, and which particular manufacturers are driving essentially the most engagement and curiosity.

Right here’s a fast assessment of the important thing notes.

First off, CreatorIQ offers a number of TikTok engagement ideas, and knowledge that may assist to tell your TikTok advertising technique,

As per the above, CreatorIQ’s findings present that 55% of TikTok customers point out that they’re extra prone to belief manufacturers after they hear about them from creators, in comparison with different advertisements of their feed.

So working with creators is essential, however not all creators are equal on this respect.

CreatorIQ says that manufacturers needs to be trying to set up long-term partnerships with aligned creators, in order that there’s consistency to that model message.

As per the report:

“A creator who posts a few model month after month and 12 months after 12 months is extra credible than one who posts in regards to the model for just a few days earlier than shifting on. Analysis exhibits {that a} client’s chance of shopping for a product will increase when a creator regularly shares their experiences with the product or model.”

So a longer-term settlement is a greater method, which places extra onus on manufacturers to do their homework in researching the creators that finest align with their viewers.

CreatorIQ’s report additionally exhibits that engagement charges are a key consideration in maximizing model messaging.

When it comes to particular manufacturers/sectors, the report exhibits that magnificence and vogue are the preferred verticals within the app, primarily based on Earned Media Worth (EMV).

EMV is CreatorIQ’s personal measurement of social media content material worth, primarily based totally on submit engagement, which goals to quantify model profit.

The truth that magnificence and vogue manufacturers are atop the listing comes as little shock, given the cultural capital of the app. Certainly, within the U.Okay., TikTok is now the second largest on-line magnificence and wellness retailer, in accordance with latest stories.

So in the event you’re within the magnificence and/or vogue sector, TikTok is a key consideration, and needs to be in your radar as you’re trying to construct out your vacation advertising plan.

Lastly, the report additionally features a itemizing of the highest 100 manufacturers within the app, primarily based on EMV.

If you wish to get an concept of how you need to method the platform, these manufacturers may present some worthwhile pointers and notes, and it may very well be value wanting by these in your sector to see how they’re making use of TikTok clips.

It’s an fascinating report, with a spread of insights for TikTok entrepreneurs, that might assist to information your considering and method.

You possibly can obtain the total report right here.