Ivy Caldwell
TikTok has unveiled an exciting expansion of its Out of Phone promotion feature. This initiative allows brands to leverage TikTok content on various platforms, including billboards, in-store displays, cinema promotions, and beyond, thereby extending their marketing efforts beyond the app itself.
First introduced in 2023, TikTok’s Out of Phone promotions open up new avenues for brands to utilize TikTok content, significantly increasing their visibility and potential reach.
TikTok has enhanced this program earlier this year through a collaboration with Vistar Media, which has expanded available media placement opportunities.
Currently, TikTok is introducing additional external placements by partnering with Alight Media, DooH it, Powerpill, Zoom Media, Next-Gen Media, and C-Screens.
According to TikTok: “Building on the success of its retail and billboard integrations, TikTok is bringing in six new partners that will greatly enhance TikTok’s real-world visibility across the UK, France, Belgium, Spain, and Italy. These collaborations will elevate organic TikTok creator content across their platforms, introducing the authenticity, creativity, and joy of TikTok into wellness centers, shopping malls, outdoor screens, bars, supermarkets, and universities.”
The expanded placement options offer brands that opt-in increased exposure opportunities, while marketers can now also incorporate user-generated content into these promotions.
Utilizing the widespread appeal of TikTok’s presentation style in novel ways can be an effective strategy, resulting in more impactful and engaging marketing campaigns.
This presents a premium advertising option, though the cost may vary based on the specifics of each campaign and placement. TikTok also provides a more general external display option through its partnership with Atmosphere, allowing businesses to showcase curated TikTok content streams on TVs in restaurants, bars, gyms, and other venues.
For brands aiming to broaden their TikTok promotions with targeted, high-exposure placements, this recent expansion offers valuable opportunities to consider.
Maya Kensington
Tessa Everly
