OpenAI strikes deal to put Reddit posts in ChatGPT

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OpenAI and Reddit introduced a partnership on Thursday that may permit OpenAI to floor Reddit discussions in ChatGPT and for Reddit to deliver AI-powered options to its customers. The partnership will “allow OpenAI’s instruments to higher perceive and showcase Reddit content material, particularly on current matters,” each corporations mentioned in a . As a part of the settlement, OpenAI will even change into an promoting accomplice on Reddit, which suggests that it’s going to run advertisements on the platform.

The deal is much like the one which Reddit in February, and which is value $60 million. A Reddit spokesperson declined to reveal the phrases of the OpenAI deal to Engadget and OpenAI didn’t reply to a request for remark.

OpenAI has been more and more placing partnerships with publishers to get information to proceed coaching its AI fashions. In the previous few weeks alone, the corporate has with the Monetary Instances and Dotdash Meredith. Final yr, it additionally with German writer Axel Springer to coach its fashions on information from Politico and Enterprise Insider within the US and Bild and Die Welt in Germany.

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Below the brand new association, OpenAI will get entry to Reddit’s Information API, which, the corporate mentioned, will present it with “actual time, structured, and distinctive content material from Reddit.” It’s not clear what AI-powered options Reddit will construct into its platform because of the partnership. A Reddit spokesperson declined to remark.

Final yr, gaining access to Reddit’s information, a wealthy supply of actual time, human generated, and sometimes high-quality data, grew to become a contentious subject after the corporate introduced that it could begin charging builders to make use of its API. In consequence, dozens of third-party Reddit shoppers have been compelled to and 1000’s of subreddits went darkish in protest. On the time, Reddit stood its floor and that giant AI corporations have been scraping its information with no fee. Since then, Reddit has been monetizing its information by placing such offers with Google and OpenAI, whose progress in coaching their AI fashions is dependent upon getting access to it.

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  • David Bridges

    David Bridges

    David Bridges is a media culture writer and social trends observer with over 15 years of experience in analyzing the intersection of entertainment, digital behavior, and public perception. With a background in communication and cultural studies, David blends critical insight with a light, relatable tone that connects with readers interested in celebrities, online narratives, and the ever-evolving world of social media. When he's not tracking internet drama or decoding pop culture signals, David enjoys people-watching in cafés, writing short satire, and pretending to ignore trending hashtags.

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