Mason Thompson
What LinkedIn’s new creator analytics reveal
- Post performance: LinkedIn’s new table brings impressions, views and watch time together for easier comparison.
- Follower insights: The updated metric shows which members followed a creator from a specific post.
- Sharing signals: Creators can see how often people saved or sent a post.
- Audience reach: Network metrics distinguish views from connections and non-connections.
LinkedIn has shared details about its latest creator analytics, which are designed to help creators assess what is working in their content strategy. The new options bring post performance, audience activity and engagement signals into clearer view.
Last month, as part of a broader update to its creator tools, LinkedIn announced a refreshed profile insights dashboard with additional information about content performance and monetization opportunities.
Sam Corrao Clannon, LinkedIn’s Director of Product, Content, shared further details on Tuesday about how the new analytics features work and how they can help creators understand opportunities within the app.
LinkedIn’s Post Performance Table puts information about each post and its key metrics together in one listing. The table is intended to make it easier to compare performance without opening analytics for each post separately.
The new table displays each post’s impressions, views and watch time in one place. Corrao Clannon said the combined view lets users compare these performance metrics “without needing to open the analytics for each one of your posts individually.”
Corrao Clannon also described several updated creator metrics:
- Followers gained from a post: The updated metric provides information about which members followed the creator after seeing a specific post, with their profiles visible in the expanded display.
- Saves and sends: This metric shows how many people bookmarked a post or sent it to a friend.
- In-network and out-of-network views: These metrics show whether content views came from connections or people who are not connected to the creator, providing an additional signal for posting strategy.
LinkedIn plans to assess how creators use the new metrics as the company considers further improvements to the creator experience. The metrics cover post-level engagement as well as the source of views.
LinkedIn is also developing new creator monetization options as it works to increase engagement in the feed.
What does LinkedIn’s Post Performance Table show?
LinkedIn’s Post Performance Table brings impressions, views and watch time together for each post. The table makes it possible to compare these metrics without opening each post’s analytics individually.
The table presents three post performance metrics in one listing.
Which new LinkedIn creator metrics are available?
The updated metrics cover followers gained from a post, saves and sends, and views from connections versus non-connections. Together, these measures show different aspects of audience response and reach.
LinkedIn’s updated creator metrics track follower gains, sharing actions and audience-network reach.
- Follower gains: See which members followed after a post.
- Saves and sends: See how often a post was bookmarked or sent to a friend.
- Network views: Distinguish views from connections from views by non-connections.
These measures offer distinct signals: follower gains indicate an audience action, saves and sends capture sharing behavior, and network metrics identify where views came from.
How can creators use LinkedIn’s new analytics?
Creators can compare post metrics in the table and use follower, sharing and network data to understand how audiences respond. LinkedIn says it will assess how creators use the features while considering future improvements.
LinkedIn’s creator analytics organize post and audience signals to support performance comparisons.
Is LinkedIn developing creator monetization options?
Yes. LinkedIn says it is developing new monetization options for creators as it works to drive more engagement in the feed.
LinkedIn is developing creator monetization options alongside its work to increase feed engagement.
Frequently asked questions about LinkedIn creator analytics
What metrics appear in LinkedIn’s Post Performance Table?
The table shows impressions, views and watch time for each post.
Can creators see who followed them from a post?
The updated follower metric shows which members followed from a post, with profiles available in the expanded display.
What do LinkedIn’s saves and sends measure?
The metric shows how many people bookmarked a post or sent it to a friend.
Do LinkedIn’s network metrics distinguish connections from non-connections?
Yes. The metrics indicate whether content views came from connections or non-connections.
Is LinkedIn adding monetization options for creators?
LinkedIn says it is developing new creator monetization options.
Clara Hastings
