IKEA hopes to cash in on gaming with new furniture line

If you might be a gamer with a layout bug, IKEA thinks you are going to love it is really new assortment of “gaming furnishings,” thanks in stores in September 2024.

The household furniture large states that its 20-piece Brännboll assortment “problems regular gaming style and design” and really should additional peacefully co-exist in aesthetic harmony within your residence than, say, a Secretlab gaming chair.

But the collection appears to be additional like a amazing promoting ploy than a genuine endeavor to meet avid gamers where by they are. Substantially of Brännboll seems to be like standard aged IKEA household furniture, accessorized with an Asus ROG Ally console or a Meta Quest 2 VR headset. The gaming industry is presently believed to be worth about $282 billion in the US by itself and IKEA’s only previous foray into the marketplace was a compact line of black and purple gaming household furniture in 2021.

A tall standing cupboard harbors a concealed fold-down tabletop with storage for a Computer system and observe.
Credit score: IKEA

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A rolling castor stores gaming tech and accessories.
Credit history: IKEA

Some parts do basically make sense for gamers, like a tall standing cabinet that opens to expose a fold-down tabletop with storage for a Laptop and monitor (also a helpful piece for folks performing at property). A 2nd merchandise, a environmentally friendly desk chair, resembles the layout of the sort of classic gaming chairs IKEA claims to be transferring away from. A 3rd piece, the “simple chair,” is described as furnishing a new “dynamic element of the digital gaming encounter” by “engag[ing] the gamer bodily, swinging from facet to aspect in harmony with their motion.”

The main of Brännboll is the easy chair and numerous small-to-the-floor seats, including an inflatable donut-formed concoction that is so light it can be hung from a hook on the wall. A mouse pad, rug, and throw and storage solutions like a wall-mounted cabinet, wheeled castor, and a multifunctional basket spherical out the collection.