The saga of the infamous Fyre Festival is poised to take an unexpected turn as entrepreneur Shawn Rech, the co-founder of the TruBlu streaming network specializing in crime and investigative content, announces plans to utilize the Fyre Festival brand for a new music streaming platform. Rech has successfully acquired select intellectual property trademarks associated with the ill-fated music event originally co-founded by Billy McFarland. However, it’s important to note that Rech will not be involved in any potential live events tied to the Fyre Festival. His main intention is to harness the brand’s notoriety to enhance the visibility of his own project.

In a remarkably forthright statement to Deadline, Rech clarified, “It has nothing to do with music.” He elaborated that he sought a name with substantial recognition, even if it comes with a reputation for scandal, stating, “I needed a big name that people would remember, even if it’s attached to infamy, so that’s why I bought these [trademarks] to start the streaming network.”

According to Deadline, the upcoming Fyre Music Streaming platform is set to include a subscription video-on-demand service alongside free ad-supported television channels. Rech has ambitious plans for a launch around the Thanksgiving holiday, asserting, “We’re building something authentic and lasting,” which reflects his commitment to creating a feasible service.

It truly takes a remarkable level of confidence to adopt the name of a notoriously absurd music festival scam and anticipate financial backing. Nevertheless, given Rech’s previous success with launching TruBlu, there may be a chance that this new music platform will indeed materialize. However, with the recent news about another attempt at a Fyre Festival already facing challenges, one can only anticipate a comical display of schadenfreude as this venture unfolds.