Expanded Partnership with International Ski Federation by TikTok

Highlights

• Partnership: TikTok is expanding its partnership with the International Ski Federation (FIS) to enhance winter sports content.
• Engagement: The platform has seen a remarkable increase in winter sports interest, with posts rising by over 1600% in the past year.
• Community: TikTok aims to strengthen its #wintersport community, especially with the upcoming Winter Olympics.
• Support: A dedicated program is being launched to help athletes grow their presence on TikTok.

TikTok has announced that it’s expanding its partnership with the International Ski Federation (FIS) to bring more winter sports content to the platform and help to build on rising engagement in the app.

With the Winter Olympics coming up in just a few weeks, this expansion could play a significant role in TikTok’s strategy to tap into the trending popularity of winter sports and increase community interaction.

As per TikTok:

“Throughout the 2025/2026 winter sports season, fans will once again enjoy a front-row view of the most compelling moments through behind-the-scenes access across FIS’ nine dedicated competition TikTok accounts. From Alpine Skiing, Ski Jumping, Snowboard Freestyle and beyond, TikTok’s thriving #wintersport community brings the atmosphere and thrill of the competitions to the platform.”

This partnership is particularly significant as winter sports are set to receive a surge in global attention.

TikTok reports that interest in winter sports has been increasing on the app, with posts rising by over 1600% in the past year.

This growth has resulted in more followers (over 600%), as well as higher levels of reach and engagement (+4400%). A standout moment was a spectacular Ski Jumping clip of Austrian Daniel Huber, which garnered over 100M views and received more than 30k comments, highlighting the global reach of the #wintersport community.”

Consequently, collaborating with FIS on additional winter sports content could position TikTok as a pivotal platform for connecting fans and creating more advertising opportunities in related sectors.

Alongside this expanded partnership, TikTok and FIS are also launching a dedicated program aimed at supporting athletes in enhancing their presence on the platform.

This initiative will also create expanded marketing opportunities through branded content partnerships and other sponsorship strategies.

You can read more about TikTok’s expanded partnership with FIS here.