Video Posting Best Practices on LinkedIn

If you want to maximize your LinkedIn efforts effectively, it’s essential to consider incorporating video content into your strategy.

The video view time within the LinkedIn app has surged by 36% year-over-year, and video posts now generate 1.4 times more engagement compared to other types of content.

These trends are crucial for your content planning, especially if you are contemplating the use of video in your LinkedIn mix. To assist you, LinkedIn provides invaluable tips on optimal video posting practices that can enhance your visibility and engagement.

LinkedIn has compiled 13 essential tips on how to leverage video effectively within the platform.

For a deeper dive, you can explore LinkedIn’s full guidelines here, but let’s quickly summarize each of their video posting tips for easy reference.

1. “Innovate Your Value Proposition with Video Content”

LinkedIn emphasizes that B2B marketers should look beyond traditional talking-head interviews for their video content.

Consider sharing the vibrant sights and sounds of conference events you’re participating in. How about creating a brief video guide that highlights a time-saving hack for your audience? Or simply record your candid thoughts on current industry issues in an informal style?

As audience expectations for video content continue to shift, LinkedIn encourages you to explore innovative presentation methods that can significantly boost audience engagement.

2. “Capitalize on Timeliness in Your Video Posts”

LinkedIn advises sharing videos that are relevant to current events to align with the latest trends.

While LinkedIn’s feed algorithm often prioritizes older content, engaging with live events can enhance your impact and visibility among users.

3. “Design Your Videos for Mobile Viewing”

LinkedIn notes that videos shot in a vertical orientation (9:16) experience a 24% increase in click-through rates, while casual selfie-style videos tend to garner higher levels of engagement.

This may seem to contradict the previous recommendation to avoid traditional talking-head styles, but it highlights the need to adapt to audience preferences.

4. “Choose Between Horizontal or Vertical Recording – But Avoid Both”

It’s essential to limit the orientation of your videos; viewers prefer not to rotate their devices to watch different segments of your content.

5. “Ensure Stability with a Tripod”

Using stabilization equipment, such as a tripod, can greatly enhance the quality of your video content, leading to a more polished presentation.

6. “Utilize Microphones to Minimize Background Noise”

While I find handheld microphones somewhat distracting, using a proper microphone setup can significantly elevate the audio quality of your presentation, making it more professional and engaging.

7. “Acquire Basic Video Editing Skills”

Even learning a few simple video editing techniques can greatly improve your content’s overall presentation:

“Investing time in editing your videos before uploading allows you to control the pace and duration, which helps maintain your audience’s attention and encourages a more creative approach to your content.”

8. “Incorporate Subtitles When Possible”

According to LinkedIn, a staggering 92% of mobile users watch videos with the sound off, making subtitles a crucial element for effectively conveying your message.

9. “Embrace Creativity, Uniqueness, and Humor”

While this advice may seem somewhat vague, it’s essential to remember that everyone aspires to produce unique, creative, and humorous content.

However, creating such content can often be more challenging than it sounds, which makes this tip less actionable for many creators.

10. “Respect Your Audience’s Time”

LinkedIn recommends that the ideal duration for a native video on the platform should be kept under 2 minutes.

When it comes to video ads, LinkedIn suggests keeping these between 15-30 seconds for top-of-funnel awareness campaigns, while deeper engagement formats can extend to just under 2 minutes.

Aligned with the trend towards short-form video, LinkedIn encourages you to keep your content concise and engaging whenever possible.

11. “Capture Attention in the First Six Seconds”

This is a general guideline for video creation: you must engage your audience within the first few seconds of playback.

Failing to do so means viewers may scroll past your content without a second thought.

Ask yourself if you would pause mid-scroll to watch your video.

“Incorporate an engaging hook that captures attention or use subtitles to clarify the significance of your video content.”

12. “Create Video Content for LinkedIn with Reusability in Mind”

LinkedIn advises you to enhance the value and reach of your videos by breaking them into shorter, shareable segments or discovering ways to repurpose your video content across various formats and themes.

13. “Synchronize Text and Video for Maximum Impact”

Finally, LinkedIn emphasizes the importance of using text updates to “introduce, tease, and frame” your video content effectively.

“Remember that video may not always be the best medium for conveying detailed information. Instead, focus on its strengths in delivering engaging, compelling, and entertaining content to achieve optimal results.”

These valuable insights can help you tap into the growing consumption behaviors on LinkedIn, allowing you to enhance your messaging within the app.

You can read LinkedIn’s comprehensive video creation and posting tips here.