David Bridges
The September 7 deadline is fast approaching for those entering The Drum Awards for Social Media and Content.
Nestlé’s Liz Caselli-Mechael and Chipotle’s Candice Beck
The Content Awards, taking place on Wednesday November 16, celebrates the world’s best branded content. This year the judging will be chaired by Nestlé’s global head of digital and content Liz Caselli-Mechael. You can find out more about her views on what makes a brilliant content marketing strategy here.
“I love [awards] and the role they play for our talent community, particularly in areas of work that might be emerging for companies and brands,” said Caseli-Mechael.
“It’s a critical tool to find and celebrate the talent and make sure that they’re getting recognized for the valuable things that they’re doing, even if it goes into territories that we don’t have a playbook for yet.”
Joining Caselli-Mechael on the judging panel is:
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Yugo Motta Aragão, global content director, The Coca-Cola Company
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Nicolette Spencer, senior vice-president, head of content production, Innocean
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Tom Park, head of content, Fifty Digital
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Jennifer Solomon-Baum, director, global innovation lab and north America, marketing, Microsoft
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Mike Goddard, head of campaign, Cheil Worldwide
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Jade Raad, director of brand strategy, Little Dot Studios
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Mike Berberich, senior director, content strategy and marketing futures, Association of National Advertisers
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Danielle Bennison-Brown, founder, DBB & Partners
Past winners include Adidas, Hyundi, HSBC, Pringles, Twitch, Harley-Davidson and Tommee Tippee. The entry deadline is set for September 7 2022.
Meanwhile, The Drum’s Awards for Social Media will take place on Thursday November 17. These awards reward the most talented people, and the best agencies and social media campaigns from around the world, with the entry deadline also set for September 7.
Candice Beck, director of social and influencer marketing at Chipotle, and Amy Norris, global social media and editorial lead at Asos, will co-chair the jury, which includes marketers from brands including Burger King, McDonald’s and Deliveroo.
You can find out more about this jam-packed jury at the awards website.
You can check out the 2021 winners for both on The Drum Awards site, including Tommee Tippee’s The Boob Life and Aldi’s Free Cuthbert.
Make sure you enter The Drum Awards for Content and The Drum Awards for Social Media before Wednesday September 7.
Mason Thompson
Troy Sanders
