Apart from X, and his grand imaginative and prescient for constructing a broader social/leisure utility, Elon Musk can be investing in AI, and constructing his personal generative AI fashions which, in his phrases, will likely be “maximally fact looking for”, and never be influenced by political agendas.
And it might additionally feed into the X platform, in keeping with a submit from Musk over the weekend.
In response to a criticism of X’s present search performance, Musk shared this:
We’re engaged on semantic (AI) search. Will present posts of X that match the which means of your search, not simply the textual content.
— Elon Musk (@elonmusk) August 7, 2023
So X is seemingly working to construct extra semantic information matching into its methods, which might then present improved search capability, whereas additionally probably offering all new information insights for companies and creators, that may higher perceive the context of a point out inside a submit, versus merely feeding by means of key phrase matches.
Which has turn into a spotlight of X’s renewed push to fight hate speech within the app. Regardless of third-party studies that hate speech mentions have elevated since Musk took over the platform late final 12 months, X’s personal commissioned analysis exhibits that while you issue within the context of such mentions, versus tallying key phrase matches, precise situations of hate speech have declined, with some 86% of the slur utilization within the app not truly posted in a destructive or dangerous manner.
In different phrases, context issues, and it looks as if X will likely be hoping to make use of AI to raised type such, and supply extra perception into how phrases are being utilized in posts, versus merely supplying you with an inventory of mentions, which aren’t at all times full or correct both manner.
Musk introduced that enhancing the platform’s search performance was a “high priority” within the early phases of his takeover on the app, and has additionally pledged to incorporate semantic keyword-based targeting for X ads, in addition to improved search feedback loops to iterate on its search providing.
To this point, none of those have come to fruition, however as famous, Musk and his workforce are additionally growing the xAI mannequin, which can play a job in facilitating these enhancements, and constructing a greater contextual focusing on system.
Which may ship important enhancements. It’s not clear how lengthy the system will take to be constructed, nor how precisely it can hyperlink again into the X app. But it surely does appear that that is the broader view, as a part of the fast evolution of the platform.
Which suggests you possibly can see an improved X search system coming quickly. We’ll hold you up to date on any progress.