Bose’s Iconic Speakers Are Back with a Twist

Celebrate Bose’s 60th Anniversary with the Return of the Iconic 901 Speakers

Reaching the significant milestone of 60 years is a remarkable achievement for any company, and Bose is marking this diamond anniversary with a nostalgic revival of its legendary 901 speakers. These stunning pieces of audio history, designed for audiophiles and music lovers alike, are making a comeback. However, for those eager to add these beautiful speakers to their home audio setup, it appears that opportunity may be elusive.

Bose Teams Up with Kith and Mark Jupiter for a Stunning Redesign

In an exciting announcement shared on Instagram, Bose revealed its collaboration with the NYC lifestyle brand Kith and renowned furniture designer Mark Jupiter to reimagine the classic Bose 901, which first hit the market in 1968. This collaboration is not unprecedented; fans may recall the “extremely limited edition” and visually striking Bose Ultra Open earbuds born from their previous partnership. The enthusiasm surrounding this redesign may be tempered by the exclusivity of the release.

Limited Edition: Only 12 Exclusive Custom Sets Available

As is often the case with high-profile design collaborations, the 901 speakers will be offered as a limited edition, with Bose producing only 12 custom, commemorative sets. These units are described as being “exclusively for our friends and family,” emphasizing the rarity of this unique offering. This announcement has understandably disheartened many customers, leading to a flood of comments expressing disappointment, such as “This is useless if they only make 12” and “This needs to be a regular production model.”

Ronnie Fieg Highlights the Legacy of the Bose 901 Speakers

Kith founder Ronnie Fieg passionately stated, “If you’re half as meticulous about music and how it sounds as I am, you know the significance of the Bose 901 Speakers.” This iconic speaker has remained a benchmark of audio engineering excellence since its debut, representing decades of innovation and quality that Bose is known for. Fieg’s acknowledgment of the speaker’s legacy adds to the anticipation surrounding its return.

Iconic Design Features of the 901 Speakers

The Bose 901 speakers boast a unique design that includes one full-range driver located at the front and eight additional drivers on the rear, creating an immersive sound experience. The aesthetic appeal is enhanced by the tweed front grills and metal rear grills, which complement the cabinet constructed from MDF wood. Additionally, the speakers are elegantly supported by a beautifully crafted stand, a hallmark of their design that has captured the admiration of audio enthusiasts.

Pricing and Availability Remain a Mystery

Currently, Bose has not divulged specific details about the 901’s specifications or pricing. The uncertainty surrounding the availability of a non-limited edition version for the general public adds to the intrigue. What we do know is that these limited units have been ‘refurbished’ and will be offered in two stunning finishes: white-washed ash wood and natural air-dried walnut, appealing to both style and sound.

What to Expect from Future Bose Releases

Whenever Bose successfully launches a popular product, you can anticipate an extravagant limited-edition variant to follow. For instance, the recent release of a diamond-studded version of the Ultra Open Earbuds was met with mixed reactions—some found it excessively lavish, while others, including myself, were captivated by the stunning design despite its $9,000 price tag. This trend of exclusive releases keeps Bose at the forefront of the audio industry while satisfying the desires of collectors and enthusiasts.