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This guide covers the recent changes to Amazon’s Wish List policies, how these changes impact users, precautions to take, and alternatives for creators.
What are the recent changes to Amazon’s Wish List policies?
On March 25, 2026, Amazon will remove the option to restrict purchases from third-party sellers on Wish Lists. This means gift purchasers can buy items from third-party sellers directly.
As a result, customers’ addresses will be shared with sellers for order fulfillment. The email from Amazon states, “When gifts are purchased from your shared or public lists, Amazon needs to provide your shipping address to sellers and delivery partners to fulfill these orders.”
- Gift purchasers will gain access to addresses through delivery updates.
- Public lists will now allow third-party purchases, increasing exposure for items.
- Customers can no longer restrict purchases from third-party sellers.
How does this affect users’ privacy?
Previously, if a customer had a public list and connected an address, gift purchasers could receive that address. However, the significant change is the removal of restrictions on third-party purchases.
As of 2026, users must be more cautious about sharing their addresses. The visibility of addresses during delivery processes raises privacy concerns.
What precautions should users take?
- Use a P.O. Box or non-residential addresses for public lists.
- Adjust list privacy settings to Private or Shared to limit visibility.
- Remove your shipping address by selecting “None” in the “Shipping Address” field.
What alternatives exist for creators?
Creators, including Twitch streamers and social media influencers, often use Amazon Wish Lists to receive gifts from fans. With the new policy changes, some creators are considering alternatives.
Platforms like Throne offer a more private wishlist experience. Throne states, “All the creator and fan information stays private and is not shared between parties.”
How do Amazon and Throne compare for creators?
| Feature | Amazon Wish List | Throne |
|---|---|---|
| Privacy of Address | Shared with sellers | Private |
| Third-Party Purchases | Allowed | Not allowed |
| User Control | Limited | High |
| Target Audience | General public | Creators and fans |
What should creators consider moving forward?
Creators should evaluate their privacy needs and consider using platforms that prioritize user confidentiality. As of 2026, the landscape of online gifting is shifting.
Many creators are recommending that users transition to platforms like Throne to avoid potential privacy breaches. This shift reflects a growing concern for personal data security among online influencers.
For more information on this topic, visit the original article by Mashable.








