A24 will host blueberry pie-scented ‘Heretic’ screenings

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In the event you’ve ever wished to scent a film, you are in luck. A24 can be internet hosting multi-sensory expertise screenings of the upcoming horror movie Heretic, full with the scent of blueberry pie.

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‘Heretic’ trailer teases Hugh Grant at his scariest

Why blueberry pie, you might ask? The reply lies in Heretic‘s first spooky trailer. The movie, directed by A Quiet Place writers Scott Beck and Bryan Woods, sees Mormon missionaries Sister Barnes (Yellowjackets‘ Sophie Thatcher) and Sister Paxton (The Fabelmans‘ Chloe East) go to the house of the kindly seeming Mr. Reed (Hugh Grant). At first, the younger girls are hesitant to enter Reed’s home, as they want a girl current. He assures them that his spouse is simply within the kitchen, baking some blueberry pie.

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However when Barnes and Paxton uncover that the scrumptious scent of blueberry pie is simply the results of a scented candle, they will notice that Mr. Reed is rather more devious than he initially appeared — and he has a horrifying sequence of trials that may check their religion deliberate for them.

Mashable High Tales

To scent alongside to Heretic with Paxton and Barnes, head to Alamo Drafthouse theaters on Oct. 30 for the movie’s one-night-only scented screenings. The screenings are the results of a partnership between A24 and Joya Studio, which can also be behind A24’s scented Style Candles.


Multi-sensory Heretic screenings hit Alamo Drafthouses Oct. 30. The movie hits theaters Nov. 8.



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  • David Bridges

    David Bridges

    David Bridges is a media culture writer and social trends observer with over 15 years of experience in analyzing the intersection of entertainment, digital behavior, and public perception. With a background in communication and cultural studies, David blends critical insight with a light, relatable tone that connects with readers interested in celebrities, online narratives, and the ever-evolving world of social media. When he's not tracking internet drama or decoding pop culture signals, David enjoys people-watching in cafés, writing short satire, and pretending to ignore trending hashtags.

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