X’s promoting woes are about to get an entire lot worse, in accordance with a brand new report from Kantar, particulars of which had been Superior Tv. The market analysis agency discovered that 26 % of entrepreneurs plan to chop their spending on X within the coming 12 months, and that advertisers’ belief in X is “traditionally low.”

Kantar’s report, which is predicated on interviews with 18,000 customers and 1,000 entrepreneurs from all over the world, underscores simply how far X’s promoting enterprise has declined since Elon Musk took over the corporate. During the last 12 months and a half, the platform has seen quite a few halt or decelerate their spending amid issues about hate speech and different poisonous content material.

Musk has additionally antagonized main advertisers, saying that manufacturers anxious about hate speech ought to “.” he’s additionally accused advertisers of “blackmail,” and lately sued an and a number of other world firms for conducting an “unlawful boycott” of the platform. Of be aware, Kantar discovered that solely 4 % of entrepreneurs imagine X is secure for manufacturers.

X didn’t instantly reply to a request for remark. The corporate advised the that “advertisers know that X now affords stronger model security, efficiency and analytics capabilities than ever earlier than, whereas seeing all-time-high ranges of utilization.”