Social Media Bots: Strategies to Combat Brand Crises

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Key Highlights

• Impact: Social media bots create brand crises by spreading misinformation.
• Operations: Understanding the operations of these bots is crucial to developing effective strategies.
• Combat Strategies: Companies can combat fake accounts through monitoring and proactive measures.
• Source: The insights are based on a report from Ad Age.

Social media bots are causing brand crises – inside the operations and how to combat fake accounts  Ad Age

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