David Bridges
Learning about Instagram is worth your time if you’re a forward-looking brand. With over 1 billion users monthly, 90% of them follow a business account on the social media platform. In light of these statistics, Instagram is a must-use social media platform for businesses looking to grow.
- Almost 200 million people visit one or more business profiles on Instagram daily.
- A whopping 79% of Instagram users check out a product after seeing it on the app. The brand’s website is then visited by 50% of these users.
- Instagram Stories have sparked the interest of 58% of people in brands and products.
In addition, there are more reasons to be excited. Your Instagram videos will help you reach a new audience, convince and convert sales, and drive consumer engagement by combining Instagram and video content. To make an Instagram video that matches your business goals, however, you need to adapt this advice and not simply create video content for the sake of it.
Let us look at methods of how to make Instagram videos and tips to help you succeed.
1. Make high-quality videos
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High-quality video content is popular on social media, particularly Instagram. Your Instagram video must be something your audience can enjoy and share to be effective. If you don’t have the budget, you can borrow a camera from a friend or purchase a professional camera. You can get by just fine with your smartphone’s camera settings. When shooting a high-quality Instagram video, you need to pay attention to these basics:
2. Illumination for video
Make sure your videos do not have the “burning” effect. Make sure the light falls on the object you are recording, not on the camera while taking a video. Shooting videos outdoors requires you to consider the time of day at which the video is being shot. A golden hour is the best time to take outdoor photographs: one hour before sunset or one hour after sunrise. There is no problem with other times in the morning, early evening, or early evening.
3. Follow Instagram’s updates and changes
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Besides the popular content options of Stories and IGTV, Reels and Instagram Shopping can engage audiences and drive store conversions. Moreover, augmented reality filters have been added to Instagram Stories to enhance existing features. Brands can develop custom AR filters for better visibility and audience engagement.
4. Keep your audience’s needs in mind
It’s possible to tell a lot about what your audience wants to see based on their behaviors and actions, even if they don’t explicitly express it. Discover which content your audience is and learn how to make Instagram video likes to interact with using insights from your social media analytics.
5. Don’t make your videos too long
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On Instagram, people don’t like to stay on one thing for too long, so keep your video short.
The following video lengths are available on Instagram for each feature:
- The maximum length of Instagram Stories is 15 seconds,
- There is a 30-second time limit for reels,
- One minute is the maximum length for videos on Instagram.
To complete your video, you should take the shots that your video needs most when you shoot it for this platform. You can upload longer videos to Instagram Live or IGTV if you want.
6. Captions should be added
The majority of Instagram videos are watched without sound. It’s not uncommon to find ourselves in circumstances or places that aren’t ideal. Ultimately, we scroll our feed and skip videos or watch muted videos.
Our feed loves videos with captions for this reason. Even without the sound, it gets people’s attention faster. It might be interesting enough to make people want to watch the video again after turning on the sound.
7. Timing is everything
Despite the constant changes in Instagram’s algorithm, engagement remains the top priority. Your attention and visibility can increase when you post at the right time.
Posting your content at the right time will make your content more likely to be seen and engaged by users. There is a peak time for posting on social media between 10 a.m. and 2 p.m. on Tuesdays and Wednesdays.
8. Embrace established trends when in doubt
Taking advantage of a trend (while it is still trending!) will increase your brand’s visibility on social media. You see many styles and visual trends on Instagram that can be traced back to more significant visual trends. The Shutterstock Creative Trends report is a great way to know if you haven’t tapped into any 2022 styles.
Instead of having to wait weeks for creative approvals, you can create video content online in minutes. Your brand will be perceived as relatable and accessible if you react quickly to trends.
9. Make your content more discoverable by using hashtags
You can’t live without hashtags on Instagram. In turn, people who have previously viewed similar content will be able to find your content in search results using those hashtags, as well as on Explore pages. Instagram hashtags are an excellent tool for increasing brand visibility and content discovery.
Your campaign will be more successful using niche and industry-related hashtags. When you target the most popular hashtags globally or regionally, you are more likely to get your content seen by potential customers than if you choose the ones most used locally or globally. By sharing branded hashtags, you will encourage user-generated content (UGC).
Wrap Up
Here are eight ways to improve your social presence and make your next Instagram video a hit. There is no need to spend much time or money making an excellent Instagram video. For your videos to look more professional and attractive, ensure they are edited well.
Sophie Langley
