Google has discovered one other strategy to flip your eyeballs into cash: by turning paused YouTube movies into a brand new actual property for advertisements. A YouTube communications supervisor instructed they’ve seen “robust advertiser and robust reviewer responses” since they “rolled out Pause advertisements to all advertisers.”

YouTube first began taking a look at utilizing advertisements on pause screens in 2023 with choose advertisers. Google’s chief enterprise officer introduced final April that advertisers beloved the brand new advert idea. YouTube’s viewers aren’t as enthusiastic in regards to the thought.

Reddit customers posted of the brand new pause display advertisements and to say they with the advertisements is the understatement of the 12 months.

The brand new advertisements aren’t simply exhibiting up on the web site. Advertisements additionally pop up while you pause movies on the YouTube cellular app, in accordance with others on the positioning.

Pause display advertisements should not a brand new idea. Streaming companies like present advertisements when the display is paused you probably have one of many decrease tier subscription plans. Some Amazon merchandise just like the Fireplace tablets additionally present advertisements on the lock display and Amazon introduced final Might that it plans to broaden its advert house choices for living-room units, in accordance with .

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