Cameron Steel
Sydney Sweeney Unveils Bold Topless Campaign for Novig
Published
Sydney Sweeney has returned to the spotlight with a daring new advertisement for the sports prediction platform, Novig.
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The “Euphoria” star’s recent Instagram Reel has sparked new interest in her role with the sports trading platform, which gained attention in September when Sweeney became a strategic partner and equity holder.
As reported by TMZ, Sweeney is the face of Novig’s eye-catching “Just Sports” ad campaign, posing nude while strategically using sports gear for coverage.
The campaign quickly stirred both excitement and controversy, with critics claiming it sexualized sports and detracted attention from the athletes themselves.
This partnership transcends a typical celebrity endorsement, as Sweeney holds an equity stake in Novig, although the exact percentage remains undisclosed.
The backlash has also reached beyond social media, with several prominent female athletes voicing their concerns, stating that the campaign diminishes women’s sports to mere marketing rather than honoring the athletes’ skill and commitment.
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Meanwhile, Novig is establishing itself as a sports-exclusive prediction market, enabling users to bet on the outcomes of various sporting events. The platform mandates that users be at least 21 years old.
It remains to be seen whether Sweeney’s provocative post will reignite the ongoing debate, but with her investment in the company, she embodies more than just the face and figure of this campaign.
Sophie Langley
Clara Hastings
