This appears considerably ironic, on condition that the app can be battling towards a authorities sell-off invoice, which successfully originated from Washington.

However at present, TikTok has introduced a brand new partnership with Monumental Sports activities & Leisure (MSE), which can see the app turn out to be an official branding companion of the NHL’s Washington Capitals, whereas additionally implementing new promotional pushes throughout different Washington-based sports activities groups.

As per TikTok:

“TikTok and Monumental Sports activities & Leisure (MSE) introduced at present a multiyear partnership that may see TikTok as an official companion of the NHL’s Washington Capitals. As well as, the partnership contains the Capitals street jersey, the entitlement of the Capitals fiftieth Anniversary Celebration, in-arena branding and distinctive programming parts particular to the Capitals, NBA’s Washington Wizards, WNBA’s Washington Mystics, NBA G-League’s Capital Metropolis Go-Go and NBA2K’s Wizards District Gaming.”

The Capitals’ fiftieth anniversary occasions will incorporate numerous TikTok activations, which can make it the house of Washington sports activities followers throughout a number of leagues.

The partnership extends TikTok’s push into sports activities, which additionally contains its not too long ago expanded NFL deal. Which can be a multi-year settlement, which appears barely optimistic, on condition that the app could possibly be faraway from the U.S. from subsequent yr. 

However with sports activities rising in reputation within the app, it is sensible for TikTok to department into new areas of sports activities content material, whereas enhancing its connection to followers in Washington, lots of whom work for the federal government, may play an extra function in softening opposition to the app. 

Perhaps. Most likely not. However both manner, it is one other manner for TikTok to strengthen its reference to U.S. audiences, and drive extra engagement from sports activities content material.