David Bridges
Are you excited for Halloween?
The spooky season hype is rising, and with that, many manufacturers can even be trying to get in on the motion, by creating themed promotions that purpose to hyperlink into the Halloween development, and drive extra procuring exercise.
To assist with this, TikTok has revealed a brand new overview of Halloween advertising and marketing insights and ideas, to assist get your in-app activations heading in the right direction.
You possibly can obtain TikTok’s full Halloween information right here (with e-mail sign-up), however on this submit, we’ll check out among the highlights.
First off, TikTok supplies an summary of Halloween engagement, and the way TikTok has helped some SMBs drive extra exercise throughout spooky season.
The notes on the affect of TikTok on Halloween traits is critical, although probably not a shock, given the recognition of the app. If you happen to’re trying to get a really feel for what’s trending this season, TikTok can be an excellent place to start out, although as you possibly can most likely guess, Barbie-themed costumes will seemingly be dominant.
TikTok’s additionally shared some recommendations on the best way to get began along with your Halloween campaigns, that are largely centered on working with creators and galvanizing UGC.
Which is a key development focus for TikTok, with the extra interactive focus of the app serving to to drive extra participatory traits. As such, enabling your viewers to participate in the identical generally is a key driver of in-app advertising and marketing success.
Tiktok’s additionally shared a list of the highest Halloween hashtags within the app:
#halloween
#happyhalloween
#spookyseason
#halloweenlook
#halloweencostume
#halloweenmakeup
#halloweendecor
#trickortreat
#halloweenseason
It’s a easy, however helpful overview of among the key Halloween development notes and pointers, which may assist to information your Halloween advertising and marketing efforts.
You possibly can obtain TikTok’s 2023 Halloween Advertising and marketing Playbook right here.
Tessa Everly
Clara Hastings
