As the brand new NFL season kicks off, TikTok has introduced an extension of its ongoing partnership with the league, by way of a multi-year partnership that’ll see NFL media and groups proceed to publish unique content material to the app.

As per TikTok:

“TikTok has change into a vacation spot for NFL content material and tradition, with over 11 million mixed posts for #NFL, #NFLPlayoffs, and #SuperBowl. All year-round, our international group of followers come to TikTok for an unfiltered look into the NFL world and the commentary round it. From behind-the-scenes footage with gamers and academic movies to highlights of yesterday’s and at the moment’s most memorable performs, the NFL has change into a lot greater than the sport itself, and it is all discovered on TikTok.”

Certainly, TikTok additionally experiences that NFL-related movies generated over 5 billion views in 2023 alone.

Which has undoubtedly additionally been boosted by Taylor Swift’s involvement, together with her attendance at boyfriend Travis Kelce’s video games producing their very own media cycle in themselves. That’s clearly having an impression on TikTok, which has change into a key driver of cultural tendencies, largely pushed by music, so an expanded partnership, for that reason alone, is sensible.

However multi-year? Are we positive that TikTok’s going to be out there within the U.S. for that lengthy?

In fact, the NFL has a global following, so even when TikTok does find yourself exiting the U.S. because of the authorities sell-off push, there would nonetheless be some worth on this partnership. However it might be lots much less vital, and I ponder if there’s any clause within the new contract accounting for this.

Both method, the brand new deal will assist to spice up NFL dialogue within the app, which could possibly be price noting for sports activities manufacturers seeking to increase their promotions.