This Is What X’s New TV App Allegedly Looks Like

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I spent a lot of time watching YouTube on my TV, so you may think about my shock when app researcher Nima Owji shared an early look at X’s upcoming TV app: It seems to be nearly precisely like YouTube.

In a current video, Owji reveals off the brand new X TV login display, which instructs you to go to a selected URL to hyperlink your TV and X account utilizing a one-time code. After linking your X account, the app proceeds to take you to a house display with several types of video content material, together with “Shorts,” which we think about stands for brief movies, the identical factor they’re known as on YouTube; a For You feed of movies; and trending movies.

An early take a look at X’s new TV app discovered by app researcher Nima Owji.
Screenshot: Nima Owji / Twitter

As well as, the X TV app, which is web-based, has a search operate, identifiable by the magnifying glass on the left vertical menu (paying homage to YouTube’s search operate on TVs). You may also comply with particular accounts, corresponding to SpaceX, and activate notifications for his or her content material.

Owji tried out the X app on his smart TV over the weekend and stated it gave the impression to be nearly prepared. The app researcher stated that in his testing, a lot of the functionalities appeared to work. Like within the X cell and desktop app, you’ll be capable to toggle a video’s velocity and picture high quality.

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Some distinguished Musk followers, corresponding to DogeDesigner (@cb_doge), identified that primarily based on Owji’s findings, it seemed like X was contemplating reviving Vine, the legendary 6-second looping video app that the Web appears to get pleasure from mourning. Nevertheless, the preview Owji shared doesn’t clearly point out how lengthy the movies within the Shorts feed are.

Owji advised Gizmodo that the movies on this part have been longer than 6 seconds in his take a look at however didn’t rule out a chance that Vine-like movies may make a return when the X TV app formally launches.

The Elon Musk-led firm purportedly deliberate to launch the app in mid-March, in line with a report in Fortune, though Musk isn’t precisely recognized for his punctuality. The Fortune report said that Musk deliberate to launch an X TV app for Amazon and Samsung good TVs, additionally noting that the app seemed “equivalent” to YouTube.

At the moment, it’s not recognized when or if X will launch the X TV app. Musk has indicated that it’s “coming quickly.”

Launching a TV app for the social media platform, previously often called Twitter, isn’t new. As Fortune factors out, Twitter beforehand tried to pivot to video at the least three different occasions in recent times, debuting apps for the now-dead Google TV platform and Samsung Good Hub in 2010 and 2011. In 2016, the corporate launched video apps for Apple TV, Amazon Fireplace TV, and Xbox One after clinching a $10 million deal to stream some NFL video games on Twitter.



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  • David Bridges

    David Bridges

    David Bridges is a media culture writer and social trends observer with over 15 years of experience in analyzing the intersection of entertainment, digital behavior, and public perception. With a background in communication and cultural studies, David blends critical insight with a light, relatable tone that connects with readers interested in celebrities, online narratives, and the ever-evolving world of social media. When he's not tracking internet drama or decoding pop culture signals, David enjoys people-watching in cafés, writing short satire, and pretending to ignore trending hashtags.

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