Zoe Sottile, CNN

Elon Musk’s latest internet jest has taken the form of a perfume with an unsavory scent: “Burnt Hair.”

The tech mogul and entrepreneur announced the launch of the product on Twitter on Tuesday, calling it “the finest fragrance on Earth.” The perfume is apparently being sold on The Boring Company’s website for $100 and will ship in the first quarter of 2023.

Musk first joked about a perfume that would have the tantalizing aroma of burnt hair in September on Twitter.

But now The Boring Company — a Musk venture that started as a Twitter joke about traffic — appears to actually be selling the perfume. The product is the successor to other Musk memes, like the $500 flamethrowers he sold in 2018 or the Tesla-branded satin shorts he debuted as investors “shorted” the company in 2020.

Because the fragrances won’t ship until January, there aren’t any reviews yet to say whether the product actually does smell like “leaning over a candle at the dinner table, but without all the hard work,” as the company describes it.

In the meantime, Musk appears to be enjoying the media attention on his newest lark. He switched his Twitter bio to “Perfume Salesman” and claimed to have sold 20,000 bottles.

And he made reference to his ongoing and beleaguered negotiations to buy Twitter itself.

“Please buy my perfume, so I can buy Twitter,” he wrote on Wednesday.

The-CNN-Wire
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