Starbucks and ChatGPT Collaborate for AI-Driven Drink Orders

Starbucks is taking a bold step into the world of artificial intelligence by launching a beta app integrated with ChatGPT. This innovative app, which debuted this week, allows a chatbot to select your ideal latte or refresher based on your preferences.

To engage with the app, users can initiate their experience on ChatGPT by typing “@Starbucks.” This prompts them to convey their current mood or desired feeling—such as energetic or cozy—or simply request the AI to recommend a drink that aligns with their preferences, including options for non-dairy drinks or low-caffeine beverages. This personal touch enhances the user’s experience by ensuring they receive a customized beverage suggestion.

In its official announcement, Starbucks encouraged users to upload a photo to ChatGPT that reflects their current vibe. The AI will then analyze the image and select a drink that complements the mood conveyed. This interactive feature aims to create a more personalized and engaging experience for coffee lovers.

Starbucks has provided engaging prompts for users, such as “@Starbucks, I want something bright to start my morning,” and “@Starbucks, I’m craving an afternoon boost that isn’t too sweet.” These suggestions not only guide users in their requests but also enhance the interactive experience of choosing a beverage.

Once the drink selection is made and a nearby store is chosen, users will be directed to either the Starbucks app or Starbucks.com to complete their order and payment. This seamless transition from choice to transaction emphasizes convenience and efficiency for customers.

Starbucks views the beta app within ChatGPT as a groundbreaking approach to inspire customers to explore new beverages. In their press release, they articulated their mission of “using AI to support something very human: helping you discover a drink you’ll love.” This philosophy highlights their commitment to enhancing customer satisfaction while embracing technological advancements.

Disclosure: Ziff Davis, Mashable’s parent company, in April 2025 filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.