Reddit Unveils Branding Refresh, Including an Updated ‘Snoo’ Character

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After years of the identical, recognizable orange brand, Reddit has unveiled a brand new model refresh, which supplies its well-known “Snoo” character a extra stylized look.

As you’ll be able to see, Snoo now has extra depth and a extra three-dimensional look (together with opposable thumbs), whereas the Reddit brand font has additionally been up to date for the subsequent technology of customers.

As defined by Reddit:

“We’re introducing new bespoke typefaces, Reddit Show, and Reddit Sans. Reddit Show incorporates the theme of dialog immediately, with counterforms designed within the form of dialog bubbles. It’s the premise for our new wordmark and is ideal for daring, expressive headlines. Reddit Sans was constructed for the Web, with clear, comprehensible letterforms that keep the heat and eclectic nature of on-line conversations. It’s designed to be extremely versatile, with a big x-height for readability and disambiguated letterforms for speedy identification and a extra accessible consumer expertise.”

As proven within the video, Reddit’s additionally including extra stand-out coloration parts for chats, on distinction to its orange major scheme.

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“Along with OrangeRed, Reddit colours now embody GuavaPink, LimeGreen, BananaYellow, and JuniperBlue. Redditors are colourful, so including extra hues higher expresses and conveys the distinctiveness of Reddit communities, posts, and conversations.

It’s a major shift for the platform, which supplies it a extra trendy, recent really feel, which Reddit can be hoping will entice extra customers to the app.

Certainly, the brand new model refresh is the most recent step in Reddit’s broader effort to reinforce the attraction of its platform, which is primarily aimed toward maximizing its enterprise alternatives.

Over the previous few years, Reddit has made important advances on this entrance, which started, most notably, with the removing of its most controversial subreddits again in 2020.  Since then, Reddit has added a variety of latest advert concentrating on instruments, whereas persevering with its clean-up efforts, to be able to distance itself from the platform’s previous, and its popularity as a extra lawless nook of the web.

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Extra not too long ago, that push has additionally led to some much less standard selections, together with a rise within the worth of its API entry and new guidelines that water down subreddit moderator controls.

However with Reddit nonetheless hoping to launch an IPO at some stage, it wanted to implement a extra structured, brand-safe method, even when that has additionally had an influence on total utilization.

At one stage, again in 2019, Reddit had 430 million month-to-month actives, however Reddit now claims some 7o million every day actives as a substitute.

Each day and month-to-month energetic consumer counts aren’t immediately comparable, however primarily based on the typical variation between DAU and MAU throughout different apps, it’s extremely unlikely that Reddit at present has anyplace close to 430 million month-to-month customers.

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That, seemingly, is the worth that Reddit has needed to pay to realign its enterprise technique, with this newest model re-fresh being the subsequent step in its broader plan.

Will that work out as Reddit hopes? 2024 is shaping up as a pivotal yr for the app on this respect.

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