Pinterest Shares its 2024 Trend Predictions Based on In-App Engagement Data

Pinterest has revealed its annual “Pinterest Predicts” development report, which highlights a number of the high rising traits, based mostly on search exercise within the app, in addition to Pinterest’s personal evaluation of the place issues are headed based mostly on such.

The report goals to assist Pin entrepreneurs establish key areas of alternative, as they go about their future strategic planning within the app.

And Pinterest claims that its predictions are extremely correct.

As per Pinterest:

“Because individuals use Pinterest to plan, now we have distinctive early perception into what persons are going to do, strive or purchase subsequent. Western Gothic. Scorching Metals. Blue Magnificence. These are just some of the traits we’re calling for subsequent yr throughout ten completely different classes. And these are traits you’ll be able to belief: The truth is, 80% of the traits we predicted for the final 4 years got here true.”

I imply, there are variables inside that calculation, however principally, Pinterest’s group is superb at pinpointing rising subjects of curiosity, based mostly on platform utilization knowledge.

So what does Pinterest predict is coming subsequent?

This yr’s development report is in a brand new format, with a variety of subjects displayed floating on the primary display screen, which you’ll be able to faucet into for extra data.

Tapping into any development will then carry up a one-page overview of that particular subject, with trending search phrases, instance Pins, and extra.

Although you may as well obtain a extra succinct overview of the 23 traits highlighted, with a 6-page PDF abstract.

Pinterest’s key development predictions embody “Western goth”, jellyfish-inspired design, classic jazz, 70s-inspired weddings, dwelling aquarium structure, ceramic piggy banks, and badminton.

Yep, there are some uncommon ones in there, however once more, Pinterest says that its predictions are 80% correct, so who’re we to guage?

You’ll be able to take a look at Pinterest’s full overviews of every of those traits on the devoted mini-site.

On one other worthy word, Pinterest additionally says that youthful customers are paying extra consideration within the app:

“In 2023, we noticed a rise in Gen Z and Millennials partaking with traits in our annual report and taking motion on these predictions. In accordance with our newest analysis, Gen Z saves at a better charge throughout Pinterest Predicts in comparison with all different age teams. And final yr, we noticed a 25% enhance in saves associated to all Pinterest Predicts 2023 traits amongst Millennials.”

Over time, Pinterest utilization has been largely dominated by middle-aged ladies, however its worth is now seemingly growing for extra audiences, which can also be a priceless level.

As a part of its annual Predictions, Pinterest additionally says that model companions will be capable of sponsor a Pinterest Predicts development this yr, “which incorporates particular rights to a development in your nation and a customized badge to your advertisements”.

So in case you had been searching for a extra direct option to make the most of these insights in your advertising, that could be it.

It’s an attention-grabbing overview of the important thing subjects of curiosity amongst Pinners, and the place the platform is seeing engagement. And at 482 million customers, and rising, who all come to the platform with buy intent, it could be value contemplating your Pin choices in 2024.

You’ll be able to take a look at Pinterest’s full “Pinterest Predicts” report right here.