Reddit has introduced an exciting new feature within Reddit Business Manager that allows advertisers to enable partner connections. This feature empowers advertisers to seamlessly grant access to third-party collaborators, enabling them to either assist in managing or collaboratively work on Reddit ad campaigns.

With this new functionality, advertisers can now invite brands or agencies to partner with them directly within Reddit Business Manager. This ability to collaborate on ad campaigns enhances the effectiveness of the advertising strategies employed on the platform.

According to a statement from Reddit:

“The newly introduced Partners page provides advertisers with the opportunity to collaborate with other businesses on the platform by establishing partnerships. Advertisers can now share profiles, the username that appears with an advertisement, along with credit lines, which are essential payment methods, among partners.

According to Reddit, this update aims to significantly enhance collaboration among different businesses engaged in Reddit ad campaigns. This new feature is expected to streamline communication and collaboration between brands, ultimately improving the overall effectiveness of their advertising efforts.

“The initial launch of Reddit Business Manager allowed advertisers to manage their advertising efforts independently under their own business framework. However, the introduction of the Partners page enables them to collaborate with other businesses on the platform through partnership creation. This enhancement is designed to provide advertisers with greater control, flexibility, and opportunities for partnership.”

Reddit emphasizes that this represents a “fundamental change” in how advertisers and ad agencies can interact with clients on the platform. It opens up more avenues for brands to integrate into the Reddit ads workflow and fosters direct engagement within the app.

“There are numerous ways to leverage partnerships with other businesses, including the following:

• As an advertiser, you can promote your partner’s profile for co-branded advertising campaigns.
• Advertisers can also extend their credit line to their agency, allowing for direct billing.
• Agencies can easily collaborate with their clients across multiple businesses through a unified workflow.
• As an agency, you can advertise on behalf of your client by utilizing their profile.

With this new feature, users can now engage directly with third-party collaborators within the app, fostering the development of more effective ad campaigns and joint promotional efforts.

Reddit has indicated that it intends to continuously enhance this feature by integrating additional business assets, such as pixels, audiences, and ad accounts that can be shared with partner businesses.

This is a crucial consideration for optimizing your Reddit promotions. With the platform now boasting over 101 million daily active users seeking genuine, human insights, leveraging this feature could prove beneficial.

For more information about Reddit’s ads partners, click here.