David Bridges
On May possibly 17, a new batch of TikTok suggestions went into impact targeting weight loss drugs.
The suggestions, issued on April 17, make a assortment of content material ineligible to seem on our FYPs, which includes videos displaying the use of or advertising weight loss and muscle get items, as effectively as other content material that “might be fine if noticed sometimes, but problematic if viewed in clusters.”
The social media platform utilised prior to and right after transformation posts as an instance of a video advertising weight loss items, which includes medication and supplements.
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Videos deemed ineligible for TikTok’s FYP can nonetheless be identified by looking for them or following an account.
The new guidelines come right after the skyrocketing reputation of weight loss drugs like Ozempic and WeGovy. Each are semaglutide and GPL-1 medicines that reduce blood sugar levels for diabetics with the side impact of weight loss. To date, there are 48,900 videos tagged WeGovy and 87,200 videos tagged Ozempic on the app. When you can no longer see the quantity of views for a tag on TikTok, back in October 2022 the Ozempic tag had currently garnered more than 300 million views. The 1st recommended search for each medicines is followed by “benefits.”
The new weight loss drug restrictions had been announced alongside other restrictions which includes all videos posted by customers below 16 becoming ineligible for FYPs in an work to shield youngsters from on the internet exploitation.
Daniel Mercer
