David Bridges
The tech industry is embracing the mantra of “integrating AI into every aspect of technology,” and in 2025, this sentiment is echoed strongly by leading companies like Samsung and LG. These tech giants are demonstrating their commitment to this vision at CES 2025, showcasing the profound impact of artificial intelligence on consumer electronics.
During the event, both Samsung and LG unveiled their plans to incorporate Microsoft Copilot into their latest smart TV models, bringing generative AI capabilities that enhance user experience in a multitude of ways. This marks a significant shift from traditional television viewing, as modern TVs evolve into multifunctional devices that offer personalized experiences and seamless integration with other smart home technologies.
The days of using a TV solely for watching shows and movies are long gone. Today, large screens are equipped with advanced features that focus on personalization and connectivity. With the rise of AI, televisions are becoming more like keyboard-free computing devices, opening a world of possibilities for users to interact with content in innovative ways.
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At the CES Unveiled preview event, Samsung introduced its Vision AI, an impressive suite of features specifically designed for its flagship model, the Neo QLED 8K QN990F. This technology aims to revolutionize how users experience television by providing tools such as live translation and on-screen search capabilities. An “AI mode” will adaptively enhance picture and sound quality, using AI-based content recognition and analyzing the TV’s environment to create the best viewing experience possible, regardless of the setting.
With great anticipation, we look forward to experiencing the practical implications of these features and how they will reshape the future of television viewing.
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Samsung’s collaboration with Microsoft aims to enhance the TV experience further by leveraging Copilot’s conversational AI capabilities for tailored content recommendations. This partnership signifies a major leap in how users interact with their televisions, moving from passive viewing to an engaging, personalized experience.
On the other hand, LG is infusing its OLED evo series with AI features that improve audio and visual performance based on user preferences. With tools like AI Voice ID for personalized profile recognition, AI Search for quick content discovery, and an AI chatbot for troubleshooting, LG is ensuring that AI is embedded in every facet of the TV experience. These innovations aim to simplify and enrich how users connect with their favorite shows and movies.
All these advanced features will be easily accessible through what LG refers to as an “AI remote,” designed to facilitate seamless interaction with the TV. This innovation is indicative of a broader trend toward integrating AI into everyday devices, enhancing convenience and user satisfaction.
LG emphasizes that its integration of Microsoft Copilot will “streamline the process,” enabling users to efficiently navigate and organize complex information with the help of contextual cues. While the specifics of these features were not demonstrated during LG’s preview, the potential for enhancing user experience is promising.
Throughout CES, taking place from January 7-10, attendees will have the opportunity to explore the latest innovations from Samsung and LG, as Mashable provides comprehensive coverage of these groundbreaking advancements in consumer technology.
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