Will you be utilizing Fb and/or Instagram Reels in your advertising and marketing push this vacation season?

It’s value contemplating. Reels are Meta’s fastest-growing content material kind, and are actually driving over 200 billion views a day throughout the 2 apps.

Quick-form content material has additionally modified broader internet consumption developments, and it’s simpler than ever to construct connections along with your viewers by way of short-form clips. That doesn’t essentially imply that it’s simple to create a resonant Reels video, however by way of analysis and apply, you stand a greater probability of boosting your promos with quick video clips.

And that additionally extends to Reels advertisements, and promotions that catch individuals within the Reels feed. Which is the place this information is available in. Meta’s printed a brand new overview of Reels advertisements, together with key suggestions, influencer partnerships, case research notes, and extra.

It’s a useful overview of a few of the key Reels advertisements issues.