David Bridges
Key Highlights
- Video Growth: Video watch time on LinkedIn increased by 36% year-over-year in 2024.
- Engagement Rates: Short-form video creation is growing at twice the rate of other formats.
- Shareability: Video posts are shared 20 times more than any other content type on the platform.
- Marketing Strategy: Not using video in your LinkedIn marketing means missing out on key opportunities.
Video is thriving on LinkedIn. Video watch time rose 36% year-over-year in 2024, with short-form video creation growing at twice the rate of other post formats, while video posts are shared 20x more than any other content type in the app.
If you’re not utilizing video within your LinkedIn marketing approach, then you’re not maximizing your opportunities, and with so many video creation options now available, including generative AI video (this is not an endorsement of AI video, just a note), it should, at the least, be on your radar if you’re seriously looking to improve your LinkedIn standing.
And these tips might also help.
LinkedIn recently shared an overview key video creation tips, based on platform engagement trends, which could help to guide your video content approach.
Some valuable notes, worth keeping handy in your process.
Maya Kensington
Troy Sanders
