Mark Zuckerberg ‘excited’ about WhatsApp-JioMart partnership; here’s how to order from JioMart on WhatsApp

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Mark Zuckerberg ‘excited’ about WhatsApp-JioMart partnership; here’s how to order from JioMart on WhatsApp

New Delhi: Tech giants Meta and Jio Platforms on Monday launched an end-to-end shopping experience, where users can shop from e-commerce platform JioMart via using WhatsApp chat. Isha Ambani, the director of Reliance Retail, announced that consumers will be able to browse and purchase groceries and other household products on Meta-owned WhatsApp.

The new feature was unveiled by WhatsApp, which lets users shop for products from JioMart, and pay for them directly within the app. Earlier, people could browse products via WhatsApp but had to exit the app to finish the transaction.

WhatsApp’s parent company Meta CEO Mark Zuckerberg expressed his excitement on the launch. “Excited to launch our partnership with JioMart in India. This is our first-ever end-to-end shopping experience on WhatsApp — people can now buy groceries from JioMart right in a chat,” he said in a statement.

Business messaging is an area with real momentum and chat-based experiences like this will be the go-to way people and businesses communicate in the years to come, Zuckerberg added.

Mark Zuckerberg statement
Mark Zuckerberg’s statement

Steps to shop on JioMart using WhatsApp

Isha, during Reliance Industries’ 45th AGM on Monday, also detailed the steps to order groceries and other items on JioMart, using WhatsApp. “To start your shopping experience, you can simply say ‘Hi’ to the JioMart smart bot in WhatsApp, and JioMart will send you a link to get started. I already have the link. Let me click on that,” she demonstrated it on the app.

From here, you will be transported from the usual chat interface of WhatsApp to a more engaging and visually rich shopping experience.

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Now, you can browse the entire JioMart catalogue which is neatly organised in categories and subcategories.

You can see all the subcategories here and you can directly switch between different categories from the screen itself without having to go back.

When you wish to buy something, add it to your shopping cart. An easier way to find the products that you want, is to use the search option, Isha Ambani explained.

The next step is to confirm the order and choose the payment method.

“I want to use WhatsApp Pay. But you also can use “Cash on Delivery” and other methods. Before I pay, I can, once again, verify my order. Since WhatsApp Pay is based on UPI, let me now enter my UPI security PIN,” Isha shared.

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  • David Bridges

    David Bridges

    David Bridges is a media culture writer and social trends observer with over 15 years of experience in analyzing the intersection of entertainment, digital behavior, and public perception. With a background in communication and cultural studies, David blends critical insight with a light, relatable tone that connects with readers interested in celebrities, online narratives, and the ever-evolving world of social media. When he's not tracking internet drama or decoding pop culture signals, David enjoys people-watching in cafés, writing short satire, and pretending to ignore trending hashtags.

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