AI is the tech trend of the moment, and there’s no denying that the newest wave of generative AI tools has the prospective to adjust the way that quite a few persons function.

For marketers in specific, generative AI is currently giving new possibilities in regards to inventive generation, streamlined analysis, brainstorming, analytics, and much more.

And though these tools are not necessarily a way to replace employees, as you nevertheless need to have abilities and knowledge to make the most of them, utilised properly, there’s huge prospective to adjust how we function, and maximize our possibilities.

To present some added context about the AI shift in marketing and advertising, LinkedIn has place with each other the beneath infographic, primarily based on information from its 2024 International Advertising Jobs Outlook.

Some fascinating notes, which could support you tap into the newest AI possibilities.