David Bridges
As video content continues to gain traction on LinkedIn, the platform is enhancing its user experience by introducing an innovative way to showcase video posts directly in the main feed. This upgrade features larger video panels that will be strategically placed between traditional posts, making video clips more prominent and engaging for viewers.
In this illustrative overview shared by LinkedIn’s Director of Product, Jake Poses, you can see the exciting new video format, which incorporates rounded corners on the display. This design element is intended to draw more attention to video content as it flows through users’ feeds, making it stand out more effectively.
The primary focus of this update is to enhance the overall height and visibility of video displays, particularly within the mobile app. This adjustment aims to create a more dynamic viewing experience that captures user interest more effectively.
When users tap on any video clip, they will be redirected to LinkedIn’s immersive video feed, which has seen an impressive 36% increase in usage this year alone. This engaging experience mirrors the popular, TikTok-like format that has become a staple on numerous social media platforms.
This trend is not surprising, as video has consistently been recognized as the most engaging content format across all social media platforms, including LinkedIn. The TikTok-style video format has already found success on platforms like Facebook, Instagram, and Snapchat, further solidifying its effectiveness in capturing user attention.
Moreover, this new video approach is particularly appealing to younger audiences. As these individuals transition into their professional careers, it is only natural for LinkedIn to experience a surge in interest among this demographic, aligning with their content preferences and consumption habits.
However, I remain skeptical about the suitability of the TikTok format for LinkedIn’s unique content landscape. Many videos currently circulating on the platform often consist of generic advice and tips from aspiring influencers, which may not resonate as strongly with users compared to the more entertaining content found on other social media platforms.
Nonetheless, this format aligns with broader social media trends, and given the significant usage growth, LinkedIn is wise to capitalize on this opportunity where feasible. Embracing new content formats can help keep the platform relevant in an ever-evolving digital landscape.
As LinkedIn gears up for 2025, it’s crucial for content creators and businesses to reassess their strategies regarding LinkedIn video. Taking advantage of this emerging trend could prove beneficial as the platform aims to expand the role of video content in user engagement.
Additionally, LinkedIn is exploring various formats, including in-feed video carousels and other interactive elements, emphasizing that video content is receiving heightened attention within the platform. This shift warrants careful consideration for anyone looking to enhance their presence on LinkedIn.
Currently, LinkedIn is testing this updated video display format with a select group of users on iOS, marking a significant step in their ongoing evolution.
If you’re seeking effective LinkedIn video strategies, the platform has recently published a comprehensive list of tips and guidelines that can help you optimize your video content for maximum impact.
Cameron Steel
Sophie Langley
