In case you’ve been working in digital advertising and marketing for some time, you’re little doubt conscious of what all the assorted metrics and acronyms imply to your course of. You understand your impression versus your engagement information, your CTR out of your CTA, you perceive MER, ROAS, and so on.

However for those who’re simply beginning out, that final sentence most likely harm your head, and certain prompted you to run a couple of fast Google searches to stand up to hurry, and/or examine if I simply made them up (I didn’t).

It’s simple to neglect that what’s basic data for many will not be common, and as such, it’s vital to make clear what every stat and metric really represents, even platform-by-platform in some instances, to make sure that you and your staff are all on the identical web page.

This might assist. This week, Instagram has printed a brand new overview of key advert metrics, and what every really means in sensible phrases, which might assist in your planning.

We’ve introduced the complete overview collectively into the beneath infographic.