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Key Insights
- Market Shift: The Instagram generation, particularly millennials and Gen Z, is increasingly interested in real estate.
- Marketing Strategies: Adapting real estate marketing to cater to younger buyers is essential for success.
- Visual Appeal: Engaging social media content plays a critical role in attracting these demographics.
- Information Sources: Younger buyers often rely on online platforms for home buying information.
The Instagram generation buys homes too: Adapting real estate marketing for millennial and Gen Z buyers Social Samosa
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