IKEA hopes to cash in on gaming with new furniture line

If you are a gamer with a design bug, IKEA thinks you are going to like it is new assortment of “gaming home furnishings,” owing in suppliers in September 2024.

The household furniture giant suggests that its 20-piece Brännboll collection “problems conventional gaming design” and really should additional peacefully co-exist in aesthetic harmony within your residence than, say, a Secretlab gaming chair.

But the assortment would seem additional like a amazing internet marketing ploy than a real attempt to meet up with avid gamers wherever they are. Much of Brännboll appears to be like like typical previous IKEA household furniture, accessorized with an Asus ROG Ally console or a Meta Quest 2 VR headset. The gaming industry is at present believed to be really worth about $282 billion in the US on your own and IKEA’s only former foray into the marketplace was a compact line of black and purple gaming home furnishings in 2021.

A tall standing cabinet harbors a concealed fold-down tabletop with storage for a Computer and observe.
Credit score: IKEA

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A rolling castor suppliers gaming tech and add-ons.
Credit history: IKEA

Some items do truly make sense for avid gamers, like a tall standing cupboard that opens to expose a fold-down tabletop with storage for a Laptop and observe (also a helpful piece for folks functioning at house). A second item, a environmentally friendly desk chair, resembles the design of the form of regular gaming chairs IKEA promises to be going away from. A 3rd piece, the “uncomplicated chair,” is described as giving a new “dynamic part of the digital gaming encounter” by “engag[ing] the gamer physically, swinging from aspect to side in harmony with their motion.”

The main of Brännboll is the simple chair and many very low-to-the-ground seats, together with an inflatable donut-shaped concoction that is so light-weight it can be hung from a hook on the wall. A mouse pad, rug, and throw and storage answers like a wall-mounted cupboard, wheeled castor, and a multifunctional basket round out the assortment.