David Bridges
As we approach the thrilling climax of the FIFA Club World Cup 2025™, the excitement escalates with only four teams left in the competition. Each team vies for the prestigious trophy and the accompanying accolades. This tournament has delivered a spectacular array of matches, characterized by intense competition and skillful play, all supported by state-of-the-art technology off the field.
Hisense, a prominent player in the global consumer electronics and home appliances industry, is prominently showcasing its leadership in artificial intelligence during the FIFA Club World Cup 2025™. Their bold pitch-side message, “AI YOUR LIFE,” encapsulates the brand’s vision of enhancing human experiences through intelligent technology. This approach not only enriches the emotional connection to sports but also elevates the entire viewing experience, even for those who cannot attend the games live.
This compelling message resonates throughout various touchpoints—from the AI technologies that power Hisense’s flagship products to immersive offline activations at the stadium, and next-gen viewing options at home. Collectively, these initiatives embody Hisense’s comprehensive vision for intelligent living, where innovation enriches not only the way we watch sports but also how we engage with life.
Transformative AI Innovations: Enhancing Entertainment and Daily Life
At the core of Hisense’s groundbreaking innovation lies its AI-powered technology, which serves as the backbone for a more intelligent and seamless lifestyle—transforming everything from watching thrilling matches to managing everyday tasks.
As one of the trailblazers in the consumer technology sector to embrace artificial intelligence, Hisense is integrating smart features throughout its diverse product lineup. Central to this intelligent ecosystem is the Hi-View AI Engine X, the most advanced AI processor developed by the brand. Utilizing deep neural networks, it mimics human learning and adaptation, optimizing both picture and sound quality across all types of content—from exhilarating sports events to cinematic masterpieces and immersive gaming experiences.
Powering the latest generation of ULED AI TVs, the Hi-View AI Engine X is built on four key pillars: AI Picture for stunning contrast, vibrant colors, and smooth motion; AI Sound for dynamic clarity and immersive audio; AI Scenario for automatic mode adjustments; and AI Energy for peak performance with enhanced energy efficiency. Together, these innovations create an unparalleled way to enjoy every match, every goal, and every pivotal moment on screen.
The innovative features extend beyond entertainment to smart home appliances as well. Hisense presents a laundry machine equipped with AI-powered washing care that guarantees fabric-friendly solutions tailored for every load. Additionally, their PureFlat refrigerator features a 21-inch smart screen, allowing users to manage food inventory, receive recipe suggestions, monitor expiration dates, and control other smart home devices, enhancing the overall user experience.
In the realm of smart home technology, Hisense also provides its ConnectLife platform, which integrates seamlessly across all devices and models. This interconnected network simplifies daily tasks and helps users achieve sustainability goals effortlessly, with support for both touch inputs and voice commands, making smart living accessible and convenient.
Innovative Stadium Experiences: Merging Fan Engagement with Technology
While AI shapes the product experience for Hisense, the brand’s offline activations bring this technology to life, encouraging fans not only to observe but also to engage actively with it.
As the centerpiece of its offline initiatives, Hisense unveiled a Stadium Fan Experience (SFE) at MetLife Stadium in New Jersey, commencing from June 15 during the FIFA Club World Cup 2025™. This space quickly transformed into a vibrant hub for fans, attracting large crowds eager to explore the latest innovations offered by the brand.
In this interactive space, fans can explore immersive showcases of 14 featured products from Hisense’s premium range, spanning four sponsored categories. Showcased products include 100-inch ULED TVs, RGB-MiniLED TVs, Laser TVs, Laser Mini Projectors, smart screen refrigerators, and cutting-edge air conditioning units. Attendees can engage with these products through a variety of interactive activities, gaining first-hand insight into how Hisense’s technology enhances both home entertainment and smart living.
One of the major attractions at the booth has been the motion-sensing soccer shooting game, which simulates real-match conditions and allows fans to test their skills in front of massive ULED screens. This interactive area quickly became a highlight at MetLife, with fans eagerly lining up to partake in the experience.
A passionate Palmeiras fan who participated in the activation shared, “This is absolutely the most impressive TV I’ve ever seen. The massive screen with ultra-clear visuals made the game feel like being on the actual field—it completely redefined my understanding of television!”
Through this engaging experience, Hisense not only demonstrated its innovation prowess and premium product offerings but also strengthened its connection with thousands of fans, garnering widespread recognition through meaningful and immersive engagement.
Revolutionizing Home Viewing: AI Enhances Matchday Experiences
For those unable to attend the matches in person, Hisense guarantees that the thrill of the FIFA Club World Cup 2025™ is just a click away—made possible through its immersive AI-powered TVs and free access to live matches via the VIDAA smart TV platform.
Experiencing the tournament on Hisense’s 100-inch U7 smart TV, equipped with AI Sports Mode, is an extraordinary adventure. Advanced AI algorithms track every pass, goal, and movement in real time, minimizing noise, sharpening details, and ensuring smooth transitions—effectively transporting the vibrant energy of the stadium into the comfort of your living room.
Driven by the Hi-View AI Engine PRO, the U7 continuously adjusts both picture and sound based on the action occurring on screen, while AI Sports Mode enhances the atmosphere by introducing crowd sounds and field realism, making fans feel as though they are right in the midst of the action.
Beyond the visual and auditory delight, Hisense also provides exceptional smart streaming options. By utilizing a dedicated campaign page on the VIDAA home screen, users can effortlessly access every FIFA Club World Cup 2025™ match live and free through the DAZN app, which is compatible with Hisense and Toshiba smart TVs in most global markets. A simple email registration is all that is required to unlock this feature.
The immersive experience extends even further. Viewers can engage with real-time match statistics, prediction games, rankings, and interactive features, making watching from home more dynamic and connected than ever before.
When you see the phrases “AI YOUR LIFE” or “Hisense 100 TV, Global No.1” and “Hisense #RGB-MiniLED TV” during the FIFA Club World Cup 2025™, remember that it represents more than just a slogan—it symbolizes Hisense’s dedication to enriching everyday life through AI-powered excellence. As per Omdia’s Q1 2025 data, Hisense attained the top global position in volume share for 100-inch and larger TVs, MiniLED TVs, and Laser TVs. This success is underpinned by a core belief: every fan deserves to experience the magic of front-row seats, no matter where they are.
Brandon Fletcher
Ethan Carter
