David Bridges
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Key Insights
- Performance: The Pixel 10 Pro scored 94, reflecting significant improvements in hardware and software.
- Camera Features: The new Pro Res Zoom feature offers up to 100x zoom using generative AI technology.
- Affordable Option: The Pixel 10 now includes a 5x telephoto lens, enhancing its competitiveness among flagship devices.
- Upcoming Releases: The Pixel Watch and Pixel 10 Pro Fold are expected to launch soon, with the Fold set for October.
We’ve reviewed half of the Pixel 10 series, and Google continues to improve its phones in very tangible ways. We scored the Pixel 10 Pro 94, which is a high score, but well deserved. With brighter screens, a faster Tensor G5 chip and a bigger battery, a lot of the improvements are software based. Magic Cue uses on-device AI to surface relevant information from apps, reducing app-hopping.
The camera app also introduces Camera Coach for shooting directions and to highlight various camera modes. While camera hardware is largely unchanged, the Pixel 10 Pro has a new Pro Res Zoom feature, using generative AI for up to 100x zoom, delivering sharper and “just better looking” results than the Samsung Galaxy S25 Ultra’s zoom, according to Sam Rutherford, who put the phone through its paces. This year’s Pixels also support magnetic Qi2 wireless charging, with what Google calls Pixelsnap. (It’s MagSafe for Pixels.)
For those seeking a more affordable option, the Pixel 10, reviewed by me, now includes a 5x telephoto lens, surpassing other base flagships, like the S25 (3x) and iPhone 16 (2x), and incorporates all the Gemini features found in the Pro device. Also, I love the new Indigo Blue.
Waiting on reviews for the new Pixel Watch and Pixel 10 Pro Fold? Expect those over the next few months — the Pixel 10 Pro Fold is set to be released in October.
— Mat Smith
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The news you might have missed
It might be iPhone Air time.
Apple has announced its “awe dropping” iPhone event on September 9. Alongside what is expected to be called the iPhone 17, we might see the super-thin iPhone Air. Rumored to be approximately 5.55 mm thick, making it the thinnest iPhone yet, it might mean a single camera and a smaller battery, but details are TBC for now. We’re also expecting to see new Apple Watch models, including the first new Ultra model in two years, and possibly the long-awaited AirPods Pro 3.
Yes, Silksong. Again.
Gamescom has concluded, with a surprising highlight being an actual launch date for Silksong: September 4. The Hollow Knight follow-up’s influence has led other indie publishers to shift their game launches . Fresh from Cologne, Germany, we have extensive reports from the show, covering games like Silent Hill f, Resident Evil Requiem and Outer Worlds 2.
My Best of Show award goes to NongShim noodles for its booth, made of instant noodle shelves, from which attendees could take free samples. And they did.
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The company also introduced improved AI-powered live translations.
Google is expanding its Translate app with new language learning tools designed to improve conversation skills. The feature tailors listening and practice sessions based on your current level and motivation. (It even asks you why you’re learning a language.) It will make customized scenarios for listening or speaking practice with helpful hints and even track your daily progress. Currently, it supports English speakers practicing Spanish and French, and Spanish, French and Portuguese speakers working on their English.
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Ethan Carter
Daniel Mercer
