Facebook is bringing down the curtain on one of its biggest features

Spread the love


In its existence of nearly two decades, Facebook has many features to reap the most of billions of captive users on its platforms. Some of those features became extremely popular, but many failed to live up to the expectations despite looking highly promising at the time of the launch. Facebook Live shopping is one of those that fall under the disappointing bucket, and the company no more sees it as a viable business model.

The social network giant will be closing the Facebook Live shopping platform from October 01, 2022.

Both individuals and businesses have been in the position of hosting live streams that resemble QVC for the last two years. In contrast to normal Facebook Live videos, users could make playlists of their favorite products and also tag items.

See also  How Will Twitter Change Under a New CEO?

However, from the 1st of October, it will no longer be possible to begin or even plan a live-streamed shopping event.

Facebook has announced that it is pulling the curtains down on Facebook Live shopping to channel all its resources, and attention towards Reels videos instead.

Mark Zuckerberg’s Meta tech empire has been pushing Reels all over Facebook and Instagram lately in its attempt to keep pace with TikTok. The former COO of Meta – earlier known as Facebook then – openly expressed her concern about the rising popularity of TikTok and eventually becoming a threat to Meta’s dominance in the social media space.

“As consumers’ viewing behaviours are shifting to short-form video, we are shifting our focus to Reels on Facebook and Instagram, Meta’s short-form video product,” Meta said.

The original idea of Facebook Live will remain intact and people looking for Facebook Live Shopping would be transferred to it instead. However, there won’t be any additional features related to shopping available either for brands or people.

See also  New Board Members at Meta, Featuring UFC's Dana White

“If you’re looking to connect with viewers through video, you should try trying out Reels as well as Reels adverts for Facebook or Instagram,” Facebook urges users.

“You may also add tags to items on Reels through Instagram to facilitate greater discovery and consideration.

“If you own a store that has a checkout, and you want to hold online shopping on Instagram You can set up Live shopping events via Instagram.”

Interestingly, Facebook’s arch-rival TikTok has recently canceled the similar Shop concept that it had developed due to its poor performance.

Both Facebook and TikTok are leaving no stone unturned to capture the largest share of the short-short social media industry. The skyrocketing consumption of video content has turned the table in the favor of TikTok which has been making Zuckerberg and his team anxious.

See also  WhatsApp Adds Support for HD Images

best barefoot shoes

Source link

  • Related Posts

    Java Burn Review – Drink coffee and lose weight

    Spread the love

    Spread the loveJava Burn Review This revolutionary dietary supplement, designed to turbocharge your coffee routine, sets a new weight loss and fat-burning standard. With a carefully selected blend of all-natural…

    Read more

    Alleviating Data Security Concerns: TikTok’s US Strategy

    Spread the love

    Spread the love In light of ongoing scrutiny regarding its connections to the Chinese government and the associated national security risks in the United States, TikTok has released a comprehensive…

    Read more

    You Missed

    Java Burn Review – Drink coffee and lose weight

    Java Burn Review – Drink coffee and lose weight

    Alleviating Data Security Concerns: TikTok’s US Strategy

    Alleviating Data Security Concerns: TikTok’s US Strategy

    OnePlus Watch 3 Launching on February 18

    OnePlus Watch 3 Launching on February 18

    Drake Discussed by Boosie and Marlon Wayans After Super Bowl

    Drake Discussed by Boosie and Marlon Wayans After Super Bowl

    Drake and Serena Williams: Exploring Their Past Romance

    Drake and Serena Williams: Exploring Their Past Romance

    Elon Musk’s DOGE: A Threat to the U.S. Government’s Future

    Elon Musk’s DOGE: A Threat to the U.S. Government’s Future

    AirPods Max Deal: Save $70 on Apple Headphones

    AirPods Max Deal: Save $70 on Apple Headphones

    This Rockin’ Kid Grew Up to Be a Star!

    This Rockin’ Kid Grew Up to Be a Star!

    SkinSwap Referral Code for a Free Case Offer

    SkinSwap Referral Code for a Free Case Offer

    Instagram Tests New Features in Upcoming ‘Edits’ App

    Instagram Tests New Features in Upcoming ‘Edits’ App

    java burn weight loss with coffee

    This will close in 0 seconds